摘要
云南省地域广阔，拥有众多极具特色的自然资源和人文资源，这使得云南拥有得天独厚的旅游资源，而当前云南省四星及五星酒店数量虽十分庞大，但是对于旅客越来越高的个性化要求却不能满足。精品酒店作为一种全新的酒店业态，受到了越来越多高品味和高收入旅游及商务人群的青睐，也成为了酒店行业的投资热点。
本文对云南省精品酒店的发展现状和当前特点进行了总结，同时通过对精品酒店现状和经营环境的分析，针对云南省发展精品酒店的优势和现存的一些问题，提出酒店业向精品酒店业转型的方式和精品酒店行业在经营策略的创新方式和未来精品酒店的发展方向。云南省研究精品酒店的经营和发展策略，对云南省旅游业和酒店业的发展具有十分重要的意义，云南省作为旅游大省，发展精品酒店不仅是大势所趋，并且精品酒店在竞争力上具有先天的优势，加上拥有丰富的自然及人文资源，在精品酒店的个性化上也有很大优势。但由于精品酒店行业发展还并不成熟，其在发展中难免会走入误区，制定科学、准确的经营和发展策略不仅促进了行业的发展，同时也是对行业的一种规范。
关键词：精品酒店，发展策略，云南省
ABSTRACT
Yunnan Province, region is vast,with many unique natural and cultural resources,which makes Yunnan have be richly endowed by nature tourism resources, and thecurrent number of four-star and five-star hotel in Yunnan province is very large, but forpassengers more and more personalized requirements are not satisfied. As a new hotelformat The Inn Boutique, has been more and more high taste and high income fromtourism and business people favor, has also become a hot investment in Hotel industry.
This paper summarizes the development status of Yunnan The Inn Boutique andcurrent characteristics, and through the analysis on the The Inn Boutique status andbusiness environment, understand the development of Yunnan province The InnBoutique advantages and existing problems, and puts forward the hotel industry intransition to the The Inn Boutique industry and The Inn Boutique industry in thedevelopment direction of business strategy innovation and future The Inn Boutique the.
Management and development strategy of Yunnan province of the The Inn Boutique,has very important significance to the development of Yunnan tourism industry andhotel industry, Yunnan province is a big tourism province, The Inn Boutique and TheInn Boutique is not only represent the general trend, it has the advantage ofcompetitiveness, has the natural and cultural resources and rich in The Inn Boutique,personalization there are great advantages. But because the The Inn Boutique industrydevelopment is not mature, its development will inevitably go wrong, make themanagement and the scientific development strategy, accurate not only promoted thedevelopment of the industry, is also a kind of regulation of the industry.
KEY WORDS: Boutique Hotel; development strategy; Yunnan Province
目 录
1 绪论
1.1研究背景
1.2研究的意义
1.3研究的内容
1.4论文结构
2精品酒店概述
2.1精品酒店的内涵
2.2精品酒店的分类
2.3精品酒店发展趋势
3云南省精品酒店经营环境分析
3.1宏观环境
3.2行业环境
3.3云南省发展精品酒店的SWOT分析
4云南省精品酒店发展现状和问题分析
4.1云南省酒店业发展状况
4.2云南省与国外精品酒店现状
4.3云南省精品酒店存在的问题
5云南省精品酒店经营策略选择
5.1转化策略
5.2定位策略
5.3管理模式
5.4营销策略
6云南省精品酒店的发展方向
6.1国际化经营
6.2信息化建设
6.3行业专业化
6.4管理模式创新
7案例研究
7.1酒店简介
7.2酒店的市场定位
7.3酒店的战略定位
7.4营销策略
8总结与展望
8.1 总结
8.2进一步的工作
8.3 展望
参考文献
致谢
