5 结论
5.1体育公关危机是随着体育产业发展而出现的不可预知的个人或组织信誉受损的事件,危机管理是预防和管控的全过程。
5.2美国的四种公共关系危机管理模式包括:Griming和Hunt的公共关系模式、Marra的高级公共关系模式、Ramee的危机管理模式、Gonzalez-Herroro危机管理模式。(将以上行间距改成与下面3同样的大小).
5.3中国体育危机公关处理分成四个阶段,分别为:数据收集、危机预防控制管理、危机管理以及危机公共后期处理。数据收集时,体育组织通过非正式和正式渠道收集信息,并可以选择运用头脑风暴法来思考体育公共关系危机发生的可能性。危机预防控制管理要选择适当的预防方案进行内部和外部双向交流管理,并在媒体和公众的监督下,公开处理并实时报道处理进程。当危机暂时在媒体和公众视野中消失后,体育组织要防止危机复发,并对体育组织名誉进行管理,培养体育组织与媒体和公众之间的良好关系。
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致谢
首先应该要感谢我的父母和家人,他们在我最困难的时候一直鼓励我、支持我,让我能够在国内一流的学校读书并将送到美国继续深造。虽然很多困难在研究生学习期间出现,但是他们始终保持积极的态度,带领我一起面对和克服。所以在此,我要由衷的感谢我的父母和我的家人给与我的帮助以及支持。
研究及学位论文是在我的导师成会君副教授的亲切关怀和悉心指导下完成的。她严肃的科学态度,严谨的治学精神,精益求精的工作作风,深深地感染和激励着我从课题的选择到项目的最终完成,成老师都始终给予我细心的指导和不懈的支持。三年多来,成教授不仅在学业上给我以精心指导,同时还在思想,生活上给我以无微不至的关怀,在此谨向成老师以诚挚的谢意和崇高的敬意。
从开始进入课题到论文的顺利完成,有许多可敬的师长、同学、朋友给了我无言的帮助,在这里请接受我诚挚的谢意!最后我还要感谢培养我长大含辛茹苦的父母,谢谢你们!
