目录
摘要
Abstract
1 绪论
1.1 研究背景及意义
1.1.1 研究背景
1.1.2 研究意义
1.2 研究的内容和方法
1.2.1 研究内容
1.2.2 研究方法
1.3 国内外研究综述
1.3.1 国外研究综述
1.3.2 国内研究综述
1.4 研究的理论基础
1.4.1 相关概念
1.4.2 相关理论
1.5 研究的可能创新点和不足
1.5.1 研究的可能创新点
1.5.2 研究的不足
2 贵州旅游业态发展现状
2.1 中国旅游业发展现状
2.2 贵州旅游业发展现状
2.3 贵州旅游业业态结构
2.4 贵州旅游业业态分析
2.5 贵州旅游业态发展趋势
2.5.1 业态结构
2.5.2 业态特色
3 贵州发展旅游新业态的可行性及路径
3.1 旅游新业态产生的动力机制
3.2 贵州发展旅游新业态的意义
3.3 贵州发展旅游新业态的条件
3.3.1 生产要素
3.3.2 需求状况
3.3.3 相关产业
3.3.4 企业战略、结构和竞争对手
3.3.5 政府行为
3.3.6 机遇
3.4 贵州旅游新业态的发展路径
3.5 贵州旅游新业态的发展类型
4 未来贵州应重点发展的十种旅游新业态
4.1 体验型民族村寨旅游
4.2 白酒文化旅游
4.3 升级版红色旅游
4.4 分时度假
4.5 主题酒店
4.6 山地户外运动
4.7 自驾车旅游
4.8 旅游综合体
4.9 众包旅游咨询业
4.10 网络游戏旅游
5 贵州旅游新业态发展策略
5.1 企业创新
5.1.1 产品创新
5.1.2 技术创新
5.1.3 市场创新
5.1.4 组织创新
5.2 旅游者参与
5.3 政府支持
5.3.1 引导发展
5.3.2 制度供给
6 结语
致谢
参考文献
摘要
当前中国旅游业正处在产业转型升级的重大历史机遇期。近年来，虽然贵州旅游业发展迅速，但也积累了不少的矛盾和问题，产业转型升级势在必行。在全国旅游业转型升级之际，贵州旅游业应主动调整，发挥后发优势迎头赶上。发展新型旅游业态是旅游产业转型升级的重要渠道。
本研究首先分析了贵州发展旅游新业态的必要性和可行性。目前贵州旅游业态不够多元化、不够合理化、高度不够，发展新型旅游业态能够逐渐改变这一现状，提升贵州旅游产业素质。从产业要素、需求状况、相关产业发展、市场竞争状况、政府支持、发展机遇等方面来看，贵州具备了发展旅游新业态的初步条件。
在此基础上归纳出了贵州旅游新业态发展的六条路径，即产业融合、原有产业升级、依托优势资源开发、市场需求驱动、产业要素聚集及信息技术推动。本研究的重点是结合贵州实际提出了贵州可能发展的十种旅游新业态，即分时度假、主题酒店、体验型民族村寨旅游、白酒文化旅游、升级版红色旅游、山地户外运动、自驾车旅游、旅游综合体、众包旅游咨询业、网络游戏旅游。最后从企业、旅游者、政府三方面提出了贵州旅游新业态的发展策略。企业应注重从产品、技术、市场、组织等方面加强创新；应积极引导旅游者参与贵州旅游新业态的发展，培育新市场；政府应在规划编制、招商引资、资金支持、人才培养、市场营销、行业管理、制度供给等方面大力支持。
关键词：旅游新业态；贵州；发展策略
Abstract
China's tourism industry is currently facing a major historical opportunity duringwhich the tourism industry is transforming and upgrading. In recent years, despite therapid development of tourism industry in Guizhou, it also has accumulated a lot ofcontradictions and problems. Industrial transformation and upgrading is imperative. Inoccasion of the transformation and upgrading of the national tourism, Guizhou shouldtake the initiative to adjust and play the advantage of backwardness to narrow the gapwith developed areas of tourism in China. The development of new formats is animportant channel for tourism industry to upgrade.
This study has analyzed the necessity and feasibility of developing new tourismformats in Guizhou. At present the formats of tourism in Guizhou are insufficientdiversification, not rational and not high enough. The development of new tourismformats can gradually change this situation and enhance the quality of the tourismindustry in Guizhou. From the industrial elements, demand conditions, relatedindustries, market competition, government support, development opportunities andother terms, Guizhou has the initial conditions to develop new tourism formats. Onthis basis, this paper has summed up six paths of the development of new tourismformats in Guizhou, namely industrial integration, upgrading existing industries,developing the advantages of resources, market demand-driven, industrial elementsgathered and IT driven. The focus of this study is to put forward ten new tourismformats which may develop in Guizhou according to the actuality of Guizhou, namelytimeshare, theme hotels, experience-based tourism in ethnic villages, wine culturetourism, the upgraded version of red tourism, mountain outdoor sports, self-drivingtour, tourism complex, crowdsourcing tourism consulting industry, online gamestravel. Finally, the strategies of developing new formats in Guizhou have been putforward from business, tourists and the government. Enterprises should focus oninnovating from the aspects of product, technology, market and managementorganization; Tourists should be actively involved in, and new markets should befostered; Government should support strongly the development of new tourismformats in Guizhou on planning, investment, financial support, personnel training,marketing, management of the industry, institutional supply and others.
Key words: New tourism formats; Guizhou; Developing strategies
