济南经济开发区发展面临的挑战探析

        摘 要：工业园区是工业发展的重要载体，在政策扶持、资金投入，基础设施建设、人才引进、技术等方面具有得天独厚的优势。工业园区的发展对推进城市化建设、加快发展区域经济、合理分配社会资源等方面起到了积极作用，并已成为城市经济发展的名片。济南经济开发区自 1999 年成立以来，园区基础设施不断完善、招商引资工作稳步推进，经过十七年的发展，逐步形成了机械装备制造、新型材料、现代服务三大支柱产业。园区在快速发展的同时，也存在着诸多问题，土地资源供需矛盾、园区资本运营模式单一、盈利水平较低、缺乏企业发展平台、不能形成有效合力等，致使园区的区位优势和资源优势得不到充分发挥，发展滞涨，就其本源实则战略管理的缺位。因此，对济南经济开发区的发展战略的研究显得尤为重要。
　　
　　本文认真研究了我国工业园区的发展历程，具体将我国工业园区的发展分为前期、中期、后期和跨越式发展四个阶段，同时对每个阶段园区的主要盈利方式做出了分析，明确指出了济南经济开发区就目前的整体发展水平而言，尚处于发展中期阶段。文章探讨了具有代表性的国内外工业园区成功案例，总结了相关国家的发展模式，提炼了他们发展模式的特点，各工业园区不同的发展战略对济南经济开发区的发展具有借鉴意义。
　　
　　本文立足济南经济开发区实际，认真分析了济南经济开发区的发展现状以及内外部环境，应用 SWOT 分析方法，明确了园区发展过程中存在的优势、劣势、机遇和面临的挑战；确定了园区未来发展的战略定位，将园区战略目标细化为短期、中期和长期三部分，并明确了产业集群战略、招商营销战略、人才储备战略和环境优先战略。在此基础上，借鉴国内外工业园区发展的先进经验，调研国内先进工业园区发展模式和发展思路，结合济南经济开发区发展目标，从投资管理、运营管理、文化建设、政策优化、人才引进五个方面提出加快济南经济开发区发展的一系列切实可行的具体措施。
　　
　　关键词：济南经济开发区 战略分析 战略实施
　　
　　Abstract：Industrial Park is an important carrier of industrial development, the policy support, capitalinvestment, infrastructure construction, the introduction of talent, technology and other aspects of aunique advantage. The development of industrial park has played a positive role in promotingurbanization construction, accelerating the development of regional economy, rational allocation ofsocial resources, and has become a business card of urban economic development. Jinan EconomicDevelopment Zone since its inception in 1999, the park infrastructure continues to improve, theinvestment work steadily, after 17 years of development, and gradually formed a machinery andequipment manufacturing, new materials, modern service industry of 3 big pillar. Park in the rapiddevelopment at the same time, there also exist many problems, the contradiction between supplyand demand of land resources, park capital operation mode is single, the profit level is low, lack ofenterprise development platform, can not form an effective force, resulting in the advantages oflocation and resources of the park can give full play to the development of stagflation, the sourceactually strategic management of absence. Therefore, the research on the development strategy ofJi'nan economic development zone is particularly important.
　　
　　Are studied carefully in this paper the development of industrial parks in our country, thespecific development of industrial parks in our country is divided into prophase, metaphase,anaphase, and leaping development of four stages, at the same time make analysis to the main profitpattern of each phase in the park, and points out that Jinan Economic Development Zone in terms ofthe overall level of development is still in the middle stage of development. Is discussed in this paperis representative of the industrial parks at home and abroad successful case, summed up thedevelopment model of relevant countries, refining the characteristics of their development pattern,the industrial park development strategy of Jinan Economic Development Zone development hasdraw lessons from a meaning.
　　
　　In this paper, based on the actual Jinan Economic Development Zone, a careful analysis of thecurrent situation of the development of Jinan Economic Development Zone and the internal andexternal environment, using SWOT analysis method, clear the existing in the process of developmentof the park advantages, weaknesses, opportunities and face the challenges; determine the strategicorientation of the future development of the park, the park's strategic goal is to refine the short-term,medium-term and long-term, and clearly the strategy of industry cluster, business marketing strategy,talent reserve strategy and environmental priority strategies. On this basis, draw lessons from theadvanced experience of the development of industrial parks at home and abroad, research domesticadvanced industrial park development model and the development of ideas, combined with JinanEconomic Development Zone Development Goals, from the optimization of investment management,operation management, cultural construction, policy, talent introduction five aspects for speeding upthe development of Jinan Economic Development Zone of some practical and feasible measureswere put forward.
　　
　　Keyword:Ji Nan industrial Park Strategic analysis Strategy implementation.

     目 录

第 1 章 绪论.......................................................................................................................................1
1.1 选题背景................................................................................................................................1
1.2 选题意义................................................................................................................................2
1.3 国内外研究现状..................................................................................................................3
1.3.1 国外研究现状...............................................................................................................3
1.3.2 国内研究现状...............................................................................................................4
1.4 研究方法…………………………………………………………………………………..6
1.5 创新点....................................................................................................................................6
1.6 论文框架……………………………………………………………………......……........7
第2章 国内外工业园区成功案例分析……………………………….…...................….........8
2.1 国内外工业园区成功案例分析…………………………………………………….....8
2.2.1 国外工业园区成功案例……………………………………………………….....….8
2.2.2 国内工业园区成功案例…………………………….........................................…....11
2.2 国内外工业园区发展成功案例启示………………………………………….....….11
第 3 章 济南经济开发区的发展环境分析………………..........…………….…………….15
3.1 济南经济开发区发展概况………………………………………….……………...…15
3.2 外部环境分析…………………………………………………………….…...……....….16
3.2.1 政治法律环境……………………………………………………….……...........….16
3.2.2 经济环境…………………………………………………………….…...........….…17
3.2.3 社会文化环境……………………………………………………….………...…….18
3.2.4 技术环境.....................................................................................................................18
3.2.5 对济南经济开发区的影响.........................................................................................19
3.3 内部环境分析…………………………………………………………….……...……….20
3.3.1 成本优势…………………………………………………………….………………20
3.3.2 人才资源…………………………………………………………….………………20
3.3.3 技术力量…………………………………………………………….………………20
3.3.4 劳动力供求矛盾…………………………………………………….………………21
3.3.5 建设资金不足……………………………………………………….………………21
第 4 章 济南经济开发区的战略选择……………………………………...…............……....22
4.1 济南经济开发区 SWOT 分析………………………………………….....….......…...…22
4.1.1 内部优势分析……………………………………………...………......................…22
4.1.2 内部劣势分析…………………………………………….........................................24
4.1.3 机遇分析…………......................…………….……………………………………..30
4.1.4 挑战分析…………………………………….……………………………...........….32
4.1.5 SWOT 分析结论…………………………….………………………………………..33
4.2 战略定位………………………………........................................…………...………….34
4.2.1 总体定位……………………………………………...……...........................…….34
4.2.2 产业定位……………………………………………...………...........................….34
4.3 战略目标…………………………………………...…….......................................……..35
4.4 战略确定…………………………………………..........................................…………..35
4.4.1 产业集群战略………………………....................……………………...…...…….35
4.4.2 招商营销战略…………………………...................…………………...………….36
4.4.3 人才储备战略…………………………………...................…………...………….37
4.4.4 环境优先战略………………………………………...................……...………….37
第 5 章 济南经济开发区战略规划措施……………………………...…………….........….38
5.1 济南经济开发区发展应遵循的原则…………………………………….........….....38
5.1.1 突出园区地位，统筹工业全局………………..……………….……...............…38
5.1.2 注重当下机遇，考虑长远规划…………………..…………….…...............……38
5.1.3 坚持市场基础，辅助政府引导…………………………………..............………39
5.1.4 明确产业定位，培育核心产业……………………………………..............……40
5.1.5 注重产业集群的作用……………………………………………..............………40
5.1.6 衔接“一带一路”“都市经济圈”发展机遇......................................................40
5.2 济南经济开发区战略实施配套措施……………………………………..…...…….41
5.2.1 提高园区盈利能力，努力拓宽融资渠道………………………………………...41
5.2.2 合理运作土地资产，大力发展工业地产…………………………………….…..43
5.2.3 注重园区文化建设，设立园区企业论坛………………………………………...46
5.2.4 营造园区利商环境，加大环境保护力度…………………………………...……47
5.2.5 建立人才储备机制，引入现代管理体制……………………..................………49
第 6 章 研究结论与展望………………………………………………………………...…….51
6.1 研究结论…………………………………………………………………………...……51
6.2 研究展望………………………………………………………………………..……….52
参考文献………………………………………………………………………………...………….53
致 谢……………………………………………………………………………………...…….56