摘 要
儿童形象在招贴广告中的运用非常广泛，在中西方各类招贴广告里，有超过一半的招贴广告作品是以儿童形象为主创元素，其中更不乏优秀作品。本文以儿童形象为研究对象，深层次解析儿童形象在招贴广告中的运用特点。
最近几年，国内外学者主要研究招贴广告中所运用的理论方法、广告创意、表现形式和传播效果等，却没有分析和研究儿童形象在招贴广告中运用，也没有关于招贴广告中儿童形象的特征和表现进行归纳总结的理论研究。
因此本文从招贴广告的设计角度探讨儿童形象的运用，通过借助和运用儿童形象的招贴广告，详细的比对，深层次的分析、体会和心灵沟通，并结合心理学、传播学和符号学等相关专业学科知识，对儿童形象的运用进行多角度多方位的分析。再运用招贴广告的特征阐述儿童形象在招贴广告中运用的感情特征，怎样利用视觉形象与受众沟通从而达到心灵共震，并在此基础上产生吸引力与说服力。
然后结合具体案例分析儿童形象在招贴广告中运用的类别、方法及其基本点。根据这些基本条件，去探讨如何在招贴广告中运用好儿童形象，提升招贴广告作品的视觉传达力、吸引力和受众心理说服力，进而更好地表现招贴广告的主题。
本文通过对儿童形象在招贴广告中的运用研究，探讨儿童形象在招贴广告中运用的价值，起到向受众传达招贴广告主题的精神理念的目的，从而对招贴广告设计创作起到借鉴作用。
关键词：儿童形象，招贴广告，传达，运用
Abstract
Images of children used in posters is very extensive, in all kinds of advertisingposters in the West, almost more than half of them are based on images of children asmajor creative materials, many of them are so wonderful. In this paper, images ofchildren as the research object, the image is parsed for children in this particular posterin graphics applications, and summary.
In recent years, many scholars and creative poster graphics, graphic forms,dissemination of results, etc., just not about the poster advertising the use of images ofchildren - this graphical material for system analysis, research, nor about the posterFeatures images of children's advertising, law summarize theoretical studiessummarized.Therefore, this paper discusses the design point of view of children's posterimage of the application, with the typical image of the poster children, through detailedin-depth research and analysis, feel the experience, combining semiotics,communication studies, psychology and other related theories on the application ofimages of children interdisciplinary analysis and research.
Then use the poster features images of children described in the poster of theemotional factors, how to use visual images to communicate with the audience in orderto achieve spiritual resonance, resulting in exchanges and attractive. Being Combinedwith the specific case, posters about images of children analyzed in the type ofapplication, in the form of its characteristics.On this basis, to explore how to behave inthe poster, the application of the good image of the child, to enhance the visual posterwork force, attractive, persuasive, in order to better convey the poster theme.
Through applied research in a poster image of the child and to explore the value ofthe child's image in the poster advertising the application, serve the purpose to conveyto the audience the spirit of poster theme concept, and thus play a creative poster designreference.
Keywords: images of children, posters, convey and applications
目 录
摘 要
Abstract
目 录
第 1 章 引 言
1.1 研究的内容及方法
1.2 研究的发展状况和创新点
1.2.1 研究的国内外现状
1.2.2 本文研究的创新点
第 2 章 儿童形象概述
2.1 儿童形象特点
2.2 儿童形象与招贴广告关系
第 3 章 不同角度分析儿童招贴
3.1 从心理学角度
3.2 从传播学角度
3.3 从符号学角度
第 4 章 儿童形象在招贴中的表现
4.1 儿童形象关键作用
4.2 儿童形象的具体体现
4.2.1 儿童形象的局部表现
4.2.2 儿童形象的整体表现
4.2.3 儿童形象的具象表现
4.2.4 儿童形象的抽象表现
第 5 章 儿童招贴运用分析
第 6 章 总结与展望
参考文献
