摘 要
从 1851 年伦敦的“水晶宫世界博览会”到 2010 年的上海博览会，从 1896年希腊雅典举办的第一届现代奥运会到 2012 年伦敦奥运会，我们总可以从中发现会展与城市密不可分的关系。一方面，飞速发展的城市化进程促使了会展发生质的变化，尤其是城市为会展提供了发展的必要条件；另一方面，会展的举办又为城市的发展注入了新的活力，促进城市的发展。会展与城市，从会展活动出现之日起，就有着密不可分的互动关系。
所以本文选题为会展与城市的互动研究，又因为作为华中地区经济、文化交流中心的武汉具备良好的会展业发展条件，会展业的发展水平却相对落后,发展过程中暴露的问题也越来越多，所以武汉会展的发展需要引起更多业内相关人士、学者的重视和研究。本文在“会展与城市互动”研究的基础上构建了会展与武汉城市互动模型，为武汉会展发展提供了理论基础，在一定程度上填补了互动研究领域的空白。
本文一共包括五个方面的内容：第一章为绪论，介绍了选题背景、研究意义、研究方法及框架；第二章介绍了会展相关基础理论及会展业相关文献综述，主要包括对相关概念的认识和界定、会展特点功能的介绍以及国内外会展业的研究进展；第三章是本文的主体部分，主要是以利益相关者理论及其在会展领域的应用为基础，界定会展利益相关者及其权益，从而进一步研究会展与城市的互动关系及模式；第四章是实证研究部分，以武汉会展为例，基于前文的研究结论，深度剖析会展业与武汉这座城市的互动关系，为武汉会展业的发展实践提供理论依据；第五章是本文的结论部分，主要是对全文的总结，包括文章创新之处与不足，以及理论对实践的指导意义。
关键词：利益相关者理论、会展、城市、互动关系
Abstract
In short, from the London "Crystal Palace Exposition" Expo in 1851 to ShanghaiExpo in 2010, from 1896 Athens Olympic Games held the first modern OlympicGames to London in 2012, we can always find a close relationship between theexhibition and the city. On the one hand, the rapid development of urbanizationprompted a qualitative change convention happen, especially for MICE city providesthe necessary conditions for development; on the other hand, the exhibition organizedfor the development of the city and has injected new vitality, and promoted thedevelopment of the exhibition.Exhibition and cities, from the date of exhibitionactivities from occurring, it is an interactive relationship.
So I determined my thesis topic on the interactive relationship between MICEand the city. On the other hand, as a economic and cultural center of central China,Wuhan has good conditions for developing exhibition industry, whose level ofexhibition industry development is relatively backward, simultaneously,moreproblems exposed during the development process in Wuhan Exhibition industry,which needs more attention and research on the industry and academics. In myresearch, the theory largely fills the gap, to build a interactive model based on"interactive MICE and the city", the study providing a theoretical basis for thedevelopment of Exhibition in Wuhan.
This article totally includes five aspects: Chapter I introduces the researchbackground, significance, methodology and framework; Chapter II describes thebasic theory and exhibition development situation, including the knowledge anddefining of relevant concepts,characteristic feature presentations and development ofexhibition exhibition industry at home and abroad; Chapter III is the main part of thisarticle, mainly researched the Stakeholder Theory to define the stakeholders inexhibition industry to further study the interactive mode between Exhibition and city ;Chapter IV is part of empirical research, in case of Wuhan ,based on the foregoingconclusions, to creat a depth analysis on the interaction between the exhibitionindustry and the city of Wuhan,to provide a theoretical basis to practice for thedevelopment of the exhibition industry in Wuhan ; Chapter VI is the conclusion ofthis article, mainly for the full text of the summary, including articles innovations andshortcomings, as well as the theory of practical significance.
Key words: Stakeholder Theory , MICE, city, interactive relationship
目 录
摘 要
Abstract
第一章 绪论
1.1 选题背景
1.2 研究意义
1.3 本文研究方法及框架
1.3.1 本文研究方法
1.3.2 本文研究框架
第二章 会展的基础理论及文献综述
2.1 会展的概念界定及基础理论
2.1.1 对会展相关概念的认识
2.1.2 会展的特点
2.1.3 会展的功能
2.2 会展业文献综述
2.2.1 国外会展业文献综述
2.2.2 国内会展业研究综述
第三章 基于利益相关者理论的会展与城市互动研究
3.1 会展与城市的关系分析
3.1.1 会展对城市的作用
3.1.2 城市发展会展的条件
3.2 会展与城市互动中利益相关者理论依据
3.2.1 利益相关者理论
3.2.2 会展利益相关者界定
3.2.3 利益相关者的权利和利益矩阵
3.3 会展利益相关者互动模型研究
3.3.1 会展利益相关者互动模型构建
3.3.2 会展利益相关者互动模型研究
第四章 实证研究——武汉会展与城市互动
4.1 武汉会展业发展 SWOT 分析
4.2 武汉会展与城市互动研究
4.2.1 基于会展利益相关者的互动关系界定
4.2.2 会展与武汉城市互动的模式
4.3 武汉会展发展对策研究
第五章 结论与研究展望
5.1 全文总结
5.2 创新之处
参考文献
致 谢
