摘 要
唐代诗人李玉群用诗句描绘了铜官傍山建窑、柴火烧瓷的壮观场面。让我们不禁惊叹古人的伟大智慧和智巧的工艺。“黑石号”沉船的打捞更加奠定了长沙窑的地位，在打捞出的瓷器中我们依然可以清晰看见瓷器上呈现优美的图案和色彩。长沙窑兴起于唐代，但是随着时间的推移也随之衰落，所以，对长沙窑文化的继承与发扬相当重要。
设计创作是在当下开始对文化创意产业理念的提升的前提下进行创作设计。在调研的过程中可以看出长沙窑经典的纹样和色彩看起来依然那么现代和时尚，“五宝茶”包装设计的创新点在于对长沙窑经典的纹样和色彩进行概括并运用到“五宝茶”的包装上，让人们在饮用当地具有特色的“五宝茶”的同时能够领略到长沙窑的文化。同时，将“五宝茶”的包装分为不同的类型，主要通过盒型的不同区分，迎合不同消费人群的需求。
关键词：文化创意，包装设计，地域文化
ABSTRACT
The Tang Dynasty poet Li Yuqun depicted a spectacularmountain near the Tongguan kilns, firewood porcelain with verse.
The process makes us great wisdom and ingenuity of the peoplecan not help but exclaim. “Blackstone” wreck salvage lay morestatus of Changsha kiln, in salvaged out of China we can stillclearly see porcelain has beautiful patterns and colors.
Changsha kiln originated in the Tang Dynasty, but with thepassage of time also subsequently decline, so to the Changshakiln culture inheritance and carry forward the quite important.
Design creation is the creation and design of the cultural andcreative industries in the context of the current start of thepromotion of the concept of creative design. In the researchprocess can be seen Changsha kiln classic pattern and colorstill seems so modern and fashionable, “Wubao tea” packagingdesign innovation is the classics of Changsha kiln of patternand color are summarized and applied to “Wubao tea” packaging,let people drinking with local characteristic “Wubao tea” atthe same time to experience the culture of Changsha kiln. “Wubaotea” packaging is divided into different types, mainly throughthe box type, it can be classified to cater to the needs ofdifferent consumer groups.
Key Words:Cultural and creative,packing design,Regional culture
目 录
中文摘要
英文摘要
绪论
1 研究背景
2 研究目的
3 研究方法及文献探讨
4 研究对象阐述
第一章 长沙窑的概述
1.1 长沙窑的发展历史
1.2 长沙窑的历史地位
第二章 长沙窑的地域文化与包装设计
2.1 国内外现状
2.2 设计创作理论依据
2.3 设计创作的意义
第三章 五宝茶包装设计综述
结 语
参考文献
致 谢
