摘要：过度包装现象的产生并非是某一时代背景下的特殊产物，从古至今，过度包装以不同的形式出现。改革开放带动经济的发展，我国与世界接轨，商品远销海内外，为此也带动了包装产业的发展。当人们过分地把目光投向包装时，产品的质量不再受保障，包装花样层出不穷，于是过度包装成为当今包装产业需要重视和关注的问题。过度包装不仅造成商品的成本提高，环境问题也开始产生，严重影响了生态的平衡，污染了环境。学术界研究过度包装的论文及着作给我们提出了相关的建议和方法，但是由于我国自身发展的特殊性，对于过度包装采取的方法和措施并不完善。本文以消解过度包装的策略与方法作为研究对象，主要采取市场调研、文献资料查阅与搜集和比较研究的方法。文章主要分为五个章节，第一章为绪论，主要阐述文章的选题目的与意义，以及国内外研究现状和课题研究的方法；第二章通过对过度包装的表现形式与影响的阐述，提出过度包装带来的危害；第三章主要提出倡导绿色包装设计的理念，从包装的选材与包装设计绿色化理念进行阐述；第四章结合当前时代背景，通过借助法律手段和思想意识，提出消解过度包装方法；第五章通过借鉴中外一些优秀的设计思想来结合中国特色，做好中国包装设计。文章主要以提倡绿色包装为前提，认识过度包装的危害，主张中国传统文化与现代设计观结合，做以人为本的，人与环境协调发展的包装设计，重视可持续发展理念，改良包装设计，适应社会发展需求，重视以产品来宣传环保理念，用包装呼吁大众的环保意识。通过研究我认为，首先消解过度包装要从了解过度包装的危害入手，改变思想观念，其次消解过度包装要坚持正确的设计理念，这种理念要符合当今社会的和谐发展要求，具有环保意识，最后消解过度包装，有理论和思想做基础还要通过法律手段来维护。通过这三种方法相互联系，相辅相成，从而倡导包装设计的绿色环保可持续发展，从而促进社会和谐发展，这也是文本研究的目的。希望在过度包装一时兴起之时，本文能够提供相关指导与参考，并通过此研究，呼吁大众正视过度包装带来的危害与后果，重视环境保护问题，和可持续发展观。
关键词：过度包装、绿色环保、可持续发展、以人为本
Abstract:The phenomenon of over package is not a product of a certain time butappears as different forms throughout time. The policy of reforming and opening-up hasbrought economic prosperity to China and further enhances worldwide connection, whichlead to the development of the industry of package. However, people tend to pay excessiveattention on various packages so that the quality of product itself is under question, and theform of package has been multiple. Therefore, over package has become a serious problemof current industry of package. Over package not only requires higher costs of the product,but also produces environmental problems and breaks down balance of theenvironment.The pollution of environment is aggravated. Some essays which study overpackage provide some solutions and suggestions, however, the ways of solving overpackage are not thorough.This essay will research the market, look up some literature, anduse the way of gathering and comparison to study the solution of over package.This essayhas five chapters. The first chapter is a introduction which is to explain the reasons ofchoosing this topic and the status of studying all over the world. The second chapter is toclaim the detriment of over package through expounding the form and effect of overpackage. The third chapter puts forward the concept of “green package” and explains it bychoosing the material of package and the concept of “green”. The forth chapter is to putforward the solution of over package by using law and mental concept under thebackground of certain time. The fifth chapter is to make Chinese package better bystudying some good foreign design and combine them. Therefore, it raises awareness ofpackage industry on the issues of over package. This paper aims to reveal disadvantages ofover package based on the concept of “green package” and claims that modern designshould be integrated with Chinese traditional culture. Design of package should bepeople-oriented and in accordance with the coordination between human and nature. Thepromotion of production should be embedded with conception of environmental protection.
Above all my study, in order to solve over package, knowing the disadvantage of it andchanging mental concept is the first step, and then insisting on correct concept of designwhich is adapt to the requirement of development of certain society, and lastly solving overpackage should be protected by law. The purpose of this essay is appealing to carry out the“green package”and promoting the development of society through the three solutions helpeach other. It is hoped that this paper can provide some relevant guidance when overpackage is popular. It also invokes public understanding on consequences of over packageand attention on environmental protection in order to exercise the concept of sustainability.
Key Words : over package, environmental protection, sustainability,people-oriented
目 录
第一章 绪论
1.1 选题的目的与意义
1.2 国内外研究现状
1.2.1 过度包装界定和特征
1.2.2 有关过度包装文献着作
1.3 课题研究方法
小结
第二章 过度包装的表现形式与影响
2.1 过度包装的表现形式
2.1.1 包装工艺繁琐
2.1.2 包装选材不合理
2.1.2 包装设计不合理
2.2 过度包装的产生原因及危害
2.2.1 形成过度包装的因素
2.2.2 过度包装的危害
小结
第三章 倡导绿色包装设计理念
3.1 绿色包装材料的选用
3.1.1 绿色包装材料特征
3.1.2 绿色包装材料的种类
3.2 包装设计绿色化
3.2.1 包装结构改良
3.2.2 包装色彩设计的改良
3.2.3 包装设计人性化
小结
第四章 现代设计背景下过度包装的解决途径
4.1 借助法律手段，抑制过度包装
4.1.1“度”的标准化
4.1.2 加大法律处罚力度
4.2 强化思想意识
4.2.1 商家意识强化
4.2.2 设计师思想意识提高
4.2.3 消费者思想意识提高
4.2.4 社会思想意识提高
小结
第五章 国内外优秀设计思想借鉴
5.1 中国传统思想借鉴
5.11“天人合一”和“以人为本”的传统思想借鉴
5.12“中庸”和“物极必反”思想借鉴
5.13“有无生相”思想借鉴
5.2 国外设计思想借鉴
5.2.1“无印良品”体现的设计思想
5.2.2“生态设计”理念的提出
小结
结语
参考文献
致谢
