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体育营销外文参考文献精选(5)

来源:学术堂 作者:秦老师
发布于:2017-10-18 共17693字
[66]Choi,Jin-Ho,Seung-Chul Lee,Kwang-Soo Lee. Consumer Attitudes on Team Identification,Team Image,and Purchasing Intention toward Cause-Related Marketing[A]. 国际体育科学与教育理事会、国际运动医学联合会、国际奥委会、国际残奥会。Proceedings of 2008 International Convention on Science,Education and Medicine in Sport(Volume Ⅰ)[C].国际体育科学与教育理事会、国际运动医学联合会、国际奥委会、国际残奥会:,2008:1.
  [67]Ming-Hung Chen,Guo-Ming Jung,Chien-Ting Chen,Hsiu-Chen Cheng,Yao-Ming Wang,Chia-Kang Chen,Nan-Fu Chen. A Marketing Analysis between Leisure Involvement and Behavioral Loyalty of Fitness Club Participants in Taiwan[A]. International Association for Information and Management Sciences(IMS)。Proceedings of the Twelfth International Conference on Information and Management Sciences[C].International Association for Information and Management Sciences(IMS):,2013:3.
  [68]Shi Na. Research on the Interaction Condition and Mechanism Reformation Underlying the Sport Industry and Sport Media[A]. 国际体育大学协会。第17届国际“奥林匹克竞技体育与大众体育”科学大会论文摘要汇编[C].国际体育大学协会:,2013:1.
  [69]Song Wei. Sports Brands' Path Towards Network Viral Marketing[A]. 国际体育大学协会。第17届国际“奥林匹克竞技体育与大众体育”科学大会论文摘要汇编[C].国际体育大学协会:,2013:1.
  [70]Wu Fei. Study on the Optimization and Innovation of Beijing Sports Marketing Idea[A]. 国际体育大学协会。第17届国际“奥林匹克竞技体育与大众体育”科学大会论文摘要汇编[C].国际体育大学协会:,2013:1.
  
  体育营销外文参考文献三:
  
  [71]Guorong Tang. Study on the Expansion Mode of Sports Club[A]. Advanced Science and Technology Research Center.Proceedings of International Conference on Humanities(ICH2013)[C].Advanced Science and Technology Research Center:,2013:4.
  [72]Fangyi Liu,Ming-Yu Chou,Yung-Lun Liu,Hong-Zhou Chen. The Role of Medical Word-of-Mouth on Sport Therapists:A Patient Psychological Perspectives[A]. Engineering Information Institute、Scientific Research;Engineering Information Institute、Scientific Research;长沙理工大学、Engineering Information Institute、Scientific Research.Proceedings of the Conference on Psychology and Applications(CPA 2013);International Conference on Molecular, Atomic, Nuclear and Particle Physics(MANPP 2013);International Conference on Mathematics and System Science(MSS 2013)[C].Engineering Information Institute、Scientific Research;Engineering Information Institute、Scientific Research;长沙理工大学、Engineering Information Institute、Scientific Research:,2013:4.
  [73]Qiu-hong HAN,Yun-feng CHENG. Mechanism and Approach of Urban and Rural Integrated Development of Mass Sports in China[A]. The Chinese Athletics Association of Universities and Colleges.Proceedings of the Xi'an 2012 International Conference of Sport Science & Physical Education VolumeⅡ:Physical Education and Innovation[C].The Chinese Athletics Association of Universities and Colleges:,2012:5.
  [74]Bing-mei YU,Jun-rong ZHANG. SWOT Analysis on the Development of Sports Culture Tourism Industry of Zhangzhou[A]. The Chinese Athletics Association of Universities and Colleges.Proceedings of the Xi'an 2012 International Conference of Sport Science & Physical Education Volume Ⅲ:Physical Education and Health[C].The Chinese Athletics Association of Universities and Colleges:,2012:5.
  [75]Fei-xing DUAN. Investigation on High Level Sports Competitions in Universities in Present Situation and Research on Marketing Strategy[A]. The Chinese Athletics Association of Universities and Colleges.Proceedings of the Xi'an 2012 International Conference of Sport Science & Physical Education Volume Ⅲ:Physical Education and Health[C].The Chinese Athletics Association of Universities and Colleges:,2012:4.
  [76]Ming-hu SHAO. Practical Research on College Sports Sponsorship Influence Factors[A]. The Chinese Athletics Association of Universities and Colleges.Proceedings of the Xi'an 2012 International Conference of Sport Science & Physical Education Volume Ⅲ:Physical Education and Health[C].The Chinese Athletics Association of Universities and Colleges:,2012:5.
  [77]Ying Liu,Hongjun Xiao. Study on the Effect of Large-Scale Sports Events Lifting Beijing City Image[A]. Information Engineering Research Institute,USA.Proceedings of 2013 International Conference on Psychology,Management and Social Science(PMSS 2013) Volume 15[C].Information Engineering Research Institute,USA:,2013:4.
  [78]Yawei Song,Jinru Teng,Yuanyuan Liu. Reflecting on the Constructing of State-level Sports Industry Base in Kun Shan[A]. Information Engineering Research Institute,USA.Proceedings of 2012 International Conference on Research Challenges in Social and Human Sciences(ICRCSHS 2012) Volume 1[C].Information Engineering Research Institute,USA:,2012:7.
  [79]Yong Qiao. Discussion on the Sports Industrialization in China[A]. Information Engineering Research Institute,USA.Proceedings of 2012 2nd International Conference on Advanced Materials and Information Technology Processing(AMITP 2012) Volume 33[C].Information Engineering Research Institute,USA:,2012:5.
  [80]Lan Gao,Xiaoyong Tang. Research on the Potential of Marketing of Sports Dance Training in West University Town in Jinan Based the SWOT Analysis Method[A]. The International Science and Culture Center for Academic Contacts (ISCCAC)、Huanghe College of Science and Technology (HCST)。Proceedings of the International Conference on Education,Language,Art and Intercultural Communication(ICELAIC 2014) Part A[C].The International Science and Culture Center for Academic Contacts (ISCCAC)、Huanghe College of Science and Technology (HCST):,2014:4.
  [81]Yong HAN Ph.D Associate Professor (Capital Institute of Physical Education,Beijing,China,100088)。 Ambush Marketing and Self-help Strategy in Sports Events[A]. 中国体育科学学会、江苏省教育厅、江苏省学位委员会。第五届全国青年体育科学学术会议、第二届中国体育博士高层论坛论文集[C].中国体育科学学会、江苏省教育厅、江苏省学位委员会:,2008:2.
  [82]Rong-rong WANG Xiao-ming ZHONG Hong-yan DUAN Lan JIANG (Leisure Sports Dep.Wuhan Institute of Physical Education,Wuhan 430079,China)。 Strategies of promoting the development of sports marketing agencyunder China's Olympic economic background[A]. 中国体育科学学会、江苏省教育厅、江苏省学位委员会。第五届全国青年体育科学学术会议、第二届中国体育博士高层论坛论文集[C].中国体育科学学会、江苏省教育厅、江苏省学位委员会:,2008:2.
  [83]王帕坎(PRAKAN PHUKET)。 Thailand Travel&Tourism Industry's Position&Role in Thailand Economy[D].对外经济贸易大学,2016.
  [84]Rangarirai Muzapu. Managing Nation Branding:Overcoming Nation Branding Challenges in Developing Countries for Competitive Advantages-Evidence from Zimbabwe[D].对外经济贸易大学,2016.
  [85]熊淑一。 An exploration of the importance of service employees in any sport service organisations[J]. 校园英语,2014,(33):255-256.
  [86]ShogoMlozi. Identifying Attachment Towards Tanzania: the Determinants of Destination Choice Among International Adventure Tourists[D].华中科技大学,2011.
  [87]GU Xiao-ping,Bernard J LEWIS,LI Yan-quan,YU Da-pao,ZHOU Li,ZHOU Wang-ming,WU Sheng-nan,DAI Li-min. Travel Motivation of Domestic Tourists to the Changbai Mountain Biosphere Reserve in Northeastern China: A Comparative Study[J]. Journal of Mountain Science,2015,12(06):1582-1597.
  [88]李菲菲。 The Role of Patriotism in Cross-Cultural Communication-Case Studies on “Porcelain Patriotism” and Nike's Advertising Strategies in China[D].西安外国语大学,2012.
  [89]王颖。 A Cross-Cultural Study of Women's Consumption of Luxury Goods in China and Western Countries[D].西安外国语大学,2012.
  [90]林升。 A Comparative Analysis of Integrated Marketing Communication of Western and Chinese Commercial Banks[D].上海外国语大学,2007.
  [91]Ninsiima Restetuta. The Effects of Destination Image on The Growth And Development of The Tourism Industry in Uganda[D].河北大学,2016.
  [92]Lim Chanseiha. Factors Influencing Students' University Choice: a Survey of Two Universities in Phnom Penh City, Cambodia[D].东北师范大学,2013.
  [93]Eunice Ofori. Branding Ghana for Tourism: Its Main Objectives and Corresponding Measures[D].南京理工大学,2010.
  [94]Joseph Maguire. Civilisational Games and Cultural Struggles:Western media representations of the Beijing bid for the 2008 Olympic Games[A]. 北京论坛(Beijing Forum)。北京论坛(2006)文明的和谐与共同繁荣--对人类文明方式的思考:“奥林匹克运动与人类文明的和谐发展-多元文化的碰撞和融合”奥林匹克分论坛论文或摘要集(上)[C].北京论坛(Beijing Forum):,2006:36.
  [95]Chen Xiangli,Wang Ting,Zhao Zihan. Key Words for Chinese Garment Industry in 2012[J]. China Textile,2013,(01):19-27.
  [96]Liu shengqin. Study on Resource Planning and Allocation Mechanism of New Urbanization Development[D].中国海洋大学,2014.
  [97]Drepak Svetlana. Branding as an Essential Part of Marketing.Branding Strategy:Developing Establishing and Promoting a Brand[D].天津科技大学,2014.
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