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体育营销外文参考文献精选(4)

来源:学术堂 作者:秦老师
发布于:2017-10-18 共17693字
[52]Ki-Seok KYE. Improvement of Urban Living Environment and Fostering of City Identity through the International Events--The Case of 2002 World Cup Host Cities in Korea[A]. 中国风景园林学会。Proceedings of the 8th International Landscape Architecture Symposium of China,Japan and Korea[C].中国风景园林学会:,2005:15.
  [53]LUO Qing. Global Sport Events and National Image Marketing[A]. 中国传媒大学亚洲传媒研究中心(Asia Media Research Centre Communication University of China)。2007亚洲传媒论坛--全球化体育事件与体育传播论文摘要集[C].中国传媒大学亚洲传媒研究中心(Asia Media Research Centre Communication University of China):,2007:1.
  [54]LI JunLi P.E School of Jiujiang University Jiujiang University Jiujiang, Jiangxi Province HAN Kaiyan Information & Technology School of Jiujiang University Jiujiang University Jiujiang, Jiangxi Province. Research on Internationalization of 361° Sports BRAND[A]. Anhui University of Economics and Finance, China、IEEE Beijing Section, China.Proceedings of 2011 International Conference on Management Science and Intelligent Control(ICMSIC 2011) VOL.01[C].Anhui University of Economics and Finance, China、IEEE Beijing Section, China:,2011:3.
  [55]M. L. Sun General Education Center University of Kaohsiung Chinese Taipei Y. H. Lin Department of Finance Min Dao University Chinese Taipei. The Effects of Motivation, Background, Attraction and Loyalty in the 2010 International Thousands Swimming Cross to Sun Moon Lake[A]. Asia Pacific Business Innovation and Technology Management Society、Dalian University of Technology、Lung Hwa University of Science & Technology、Philippine Institute of Industrial Engineers.Proceedings of 2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management(APBITM 2011)[C].Asia Pacific Business Innovation and Technology Management Society、Dalian University of Technology、Lung Hwa University of Science & Technology、Philippine Institute of Industrial Engineers:,2011:5.
  [56]Heng Tian Economics and Management School of Wuhan University Wuhan,Hubei,430072,China. Research on Marketing Operation to Service Products of Public Sports Venues--Based on the Spot Survey in Shenzhen City[A]. Anhui University of Economics and Finance,China、IEEE Beijing Section,China.Proceedings of 2011 International Conference on Management Science and Intelligent Control(ICMSIC 2011) VOL.04[C].Anhui University of Economics and Finance,China、IEEE Beijing Section,China:,2011:6.
  [57]Chin-Huang Huang,Chun-Hung Lee,Chi-Shin Hou. Segmenting Motivations for the Satisfaction of Spectators in 2009 World Games[A]. International Economics Development and Research Center(IEDRC)。The Proceedings of 2011 International Conference on Innovation,Management and Service[C].International Economics Development and Research Center(IEDRC):,2011:6.
  [58]Chin-Huang Huang,Yen-Hsiang Huang,Chi-Shin Hou. An Analysis for Motivations and Experienced Marketing in the World Games 2009[A]. Asia Pacific Business Innovation and Technology Management Society、China National Cleaner Production Center、Beihang University、MingDao University、Ta Hwa Institute of Technology.Full Paper of 2010 International (Summer) Conference on Asia Pacific Business Innovation & Technology Management(APBITM Summer 2010)[C].Asia Pacific Business Innovation and Technology Management Society、China National Cleaner Production Center、Beihang University、MingDao University、Ta Hwa Institute of Technology:,2010:17.
  [59]K. C. Chen Department of Recreation Sports and Health Promotion MeiHo University Chinese Taipei Y. L. Cheng Department of Information Management WuFeng University Chinese Taipei Z. P. Lin Department of Holistic Wellness, MinDao University Chinese Taipei. Sports Tourist's Perceptions toward the 2009 Taipei Deaflympics: A Structural Equation Modeling Approach[A]. Asia Pacific Business Innovation and Technology Management Society、Dalian University of Technology、Lung Hwa University of Science & Technology、Philippine Institute of Industrial Engineers.Proceedings of 2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management(APBITM 2011)[C].Asia Pacific Business Innovation and Technology Management Society、Dalian University of Technology、Lung Hwa University of Science & Technology、Philippine Institute of Industrial Engineers:,2011:5.
  [60]Wang Fa-chang Department of Physical Education, Henan Institute of Science and Technology, Xinxiang, Henan, China 453003. On Professional Ability of Administrating College Sports Competitions[A]. 武汉大学、美国James Madison大学、美国科研出版社。Proceedings of International Conference on Engineering and Business Management(EBM2010)[C].武汉大学、美国James Madison大学、美国科研出版社:,2010:4.
  [61]H.K.Leng 1 1 National Institute of Education,Nanyang Technological University. Effectiveness of Sports Sponsorship In Swimming Competitions[A]. International Economics Development and Research Center(IEDRC)。Proceedings of 2012 International Conference on Economics, Business and Marketing Management[C].International Economics Development and Research Center(IEDRC):,2012:4.
  [62]Xin Zhang Dept. of Sports Economics & Management, Wuhan Inst. of P.E . Wuhan, China. Marketing Plan for Li-Ning Product Expansion in UK[A]. Information Engineering Research Institute, USA.Lecture Notes in Information Technology-Proceedings of 2012 International Conference on Future Information Technology and Management Science & Engineering(FITMSE 2012)[C].Information Engineering Research Institute, USA:,2012:6.
  [63]Sun,Yan Shandong Institute of Physical Education,China. Sport marketing and the internet[A]. 国际体育科学与教育理事会、国际运动医学联合会、国际奥委会、国际残奥会。Proceedings of 2008 International Convention on Science,Education and Medicine in Sport(Volume Ⅲ)[C].国际体育科学与教育理事会、国际运动医学联合会、国际奥委会、国际残奥会:,2008:1.
  [64]Kim,Do Kyun,Han,Jin-Wook. Marketing strategy of sports companies using the Olympic Games[A]. 国际体育科学与教育理事会、国际运动医学联合会、国际奥委会、国际残奥会。Proceedings of 2008 International Convention on Science,Education and Medicine in Sport(Volume Ⅲ)[C].国际体育科学与教育理事会、国际运动医学联合会、国际奥委会、国际残奥会:,2008:2.
  [65]Chang Liao,Li Chu,Ju-Mei Hung,Yi-Jia Chiu. Role of Sports Tourism in the Development of Local Area:A Study of Critical Success Factors[A]. The Research Committee on Leisure Sociology、The Professional Organization on the Leisure Philosophy in China、Center of Leisure Studies for Chinese National Academy of Arts.Leisure and Civilization:Interdisciplinary and International Perspectives[C].The Research Committee on Leisure Sociology、The Professional Organization on the Leisure Philosophy in China、Center of Leisure Studies for Chinese National Academy of Arts:,2009:15.
  
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