摘 要
移动互联网是当前互联网产业发展中相当重要的，兼具社交和媒体属性的网络产业形态。近年来，随着移动互联网应用终端科技含量的不断提高，移动终端的功能也变得更加人性和精准。人们在工作和生活中对移动互联网的需求越来越高，移动智能终端也变得越来越重要。但是，在移动互联网的发展日新月异的同时，数字内容的版权保护在网络产业发展中的地位也变得越来越重要。随着网络侵权问题的不断恶化，数字内容的版权问题很可能会成为移动互联网产业停滞不前，甚至前功尽弃的主要因素。
一方面，在移动互联网环境下，数字内容的侵权现象越演越烈，并且已经严重阻碍了互联网行业的正常发展，影响了网络版权文化产业前进的脚步；另一方面，移动互联网相关企业已经意识到版权保护在产业发展中的重要性，并在运营模式和技术应用上进行了改进和完善。但是由于国内移动互联网的整体运营模式还不成熟，技术应用手段落后，加之各种因素交错复杂，网络版权问题并未从根本上得到解决。在对移动互联网的版权进行保护的过程中，大多数企业根本没有认识到一个健康的行业秩序和体制的建立，仅靠一家之力是无法完成的。网络公司个体必须联合行业内其他具有相同志向和需求的企业，在政府部门的监管和支持下，集结全社会的力量，才能在具体实践中探索出一条合理高效的版权保护之路。
本论文从移动互联网的概念、发展历程、发展现状和发展特性入手，立足于前人的研究成果，旨在通过深入研究移动互联网发展现状，总结网络经济健康发展的相关理论和方法，并从传播学和经济学的角度分析当前移动互联网版权保护存在的问题和瓶颈。通过对国内外版权保护的经典案例进行比较分析，总结国内外在移动互联网版权运营中的有益经验，并针对国内版权保护的具体问题提出一套“版权保护机制”,即构建“移动互联网版权生态链”模型。最后将运用“利益相关者”的分析方法，从法律法规、政策监管、运营模式和技术应用几个方面，对我国移动互联网的版权保护机制构建提出应对策略。
关键词：移动互联网；数字内容；版权保护；应对策略
ABSTRACT
Mobile Internet is very important in the current Internet industry development, thenetwork industry in both social and media properties. In recent years, with the constantprecision of mobile Internet application terminal function, diversity, and human nature,mobile Internet applications has become an indispensable part of people's life and work.
However, in the development of the mobile Internet rapid at the same time, The copyrightissues of digital content in the network status is also becoming more and more critical inthe development of industry. With the worsening of infringement, the copyright issues ofdigital content is likely to become the mobile Internet industry stalled, even lost the mainfactors.
On the one hand, digital content in the process of the spread of the mobile Internetand use, the infringement phenomenon is escalating, and has seriously hindered thenormal business order, affected the healthy development of cultural industry of Internetcopyright; On the other hand, the mobile Internet enterprises have realized theimportance of copyright in the industrial development, and the operation mode andadopted a series of technical measures and means. But due to the operation mode ofimmature, technical means backward, or other reasons, has not fundamentally eliminatethe copyright problems. Most companies don't realize the establishment of a healthyindustry order and system is close to the head of the force can't do, in the mobile Internetcopyright protection. We must joint other industries have the same aspirations and theneeds of enterprises, under the government regulation and protection, and gathering thestrength of the whole society, to explore a reasonable and efficient in the concretepractice of copyright protection path.
In this paper, from the perspective of the related concepts of the mobile Internet,based on the predecessors' research results, through further study of the currentsituation of the development of mobile Internet, summarizes the related theories andmethods to the healthy development of the network economy. And from the perspectiveof communication and economics to analyze the current mobile Internet copyrightprotection problems and bottlenecks. Based on a classic case of copyright protection athome and abroad comparative analysis, summarizing the useful experience in mobileInternet copyright operating at home and abroad, and according to the specific problemsof copyright protection is put forward a set of “copyright protection mechanism”, the“mobile Internet copyright chain” model was constructed. Finally will use the analysismethod of the “stakeholders”, from the laws and regulations, policy, regulation, operationmode and technical application, build the mechanism of mobile Internet copyrightprotection in our country put forward the coping strategies.
Key words: mobile Internet; Digital content; Copyright protection; Coping strategies
目录
摘要
Abstract
目录
第一章 绪言
1.1 研究背景
1.2 研究主要内容、目标和意义
1.3 研究现状
1.4 研究框架
第二章移动互联网发展现状分析
2.1 互联网版权保护现状
2.2 移动互联网特性分析
2.3?移动互联网环境下的版权保护现状及问题分析
第三章 国内外移动互联网版权保护的对比
3.1 苹果的多赢版权运营模式
3.2 安卓应用的差异化管理模式
3.3 国内视频网站的版权保护模式
3.4 国内数字音乐版权管理模式
第四章“移动互联网环境下版权生态链”模型
4.1“移动版权生态链”的概念
4.2“移动版权生态链”的构建环境
4.3“移动版权生态链”的结构
4.4“移动版权生态链”的运营模式
第五章我国移动互联网版权保护的对策建议
5.1 法律法规方面
5.2 监管政策方面
5.3 运营模式方面
5.4 技术应用方面
结语
参考文献
致谢
