摘要
2013年，云南省委省政府提出了旅游强省的战略，要把旅游产业打造成为云南省的战略支柱产业，通过促进旅游产业的发展，推动云南经济社会持续稳定的发展。旅游强省指标体系，是云南建设旅游强省过程中需要解决的重要理论问题。本文基于云南旅游产业发展的现实需要和旅游产业发展理论探索的需要，结合EMBA的学习与本人研究方向，运用支柱产业理论、比较优势理论、产业竞争力理论等理论研究和国内外实证分析，采用文献研究法、访谈法、调查法和专家咨询法等研究方法，在研究云南建设旅游强省的基础与条件、云南建设旅游强省的内涵与特征的基础上，构建了云南建设旅游强省的指标体系。
本文将云南建设旅游强省的指标体系划分为旅游产业基础竞争力指标、旅游联动效应指标、旅游配套设施指标三大类二级指标体系，13个三级指标体系，35个四级指标体系。同时，本文尝试性地用指标体系衡量和评价了云南旅游业的竞争力和发展程度，并在此基础上，提出云南建设旅游强省的五大战略和六大措施。五大战略是：1、调整旅游产业结构；2、推动产业融合发展；3、推进旅游产业改革发展；4、扩大旅游区域合作领域；5、实施科教兴旅战略。六大措施是：1、全面提升旅游服务质量；2、提升公共服务能力；3、强化金融支持力度；4、实现更加宽松的对外开放政策；5、推动旅游项目的建设；6、推动配套政策的落实。
由于旅游强省的建设还是一个全新的课题，加之涉及面广泛，涉及到旅游产业发展的方方面面，本文虽构建了旅游强省的指标体系并将之运用于实践，但还需要进一步深化理论研究，并逐步完善旅游强省的指标体系，加强同其他部门的沟通，以更好地发挥旅游指标体系在建设旅游强省中的作用。
关键词：云南；旅游强省；指标体系；研究
ABSTRACT
In 2013, the Yunnan provincial government put forward the strategy of StrongTourism Province, in order to build the tourism industry in Yunnan province into thestrategic pillar industry,through the promotion of the development of the tourismindustry, promote the development of sustained and stable economic and social inYunnan Province. Strong Tourism Province index system is an important theoreticalproblem that should be solved in the construction process of Yunnan tourism. In thisthesis, for the realistic need of Yunnan tourism industry development and the need toexplore the theory of the development of the tourism industry, combined with researchinterests, Using the theory of pillar industry, comparative advantage theory, industrialcompetitiveness theory study and the empirical analysis,using literature researchmethod, interview method, questionnaire and expert consultation method, the thesisconstruct the index system construction of Yunnan tourism ,based on the foundation,conditions, connotation and characteristics of the construction of Strong TourismProvince in Yunnan Province on the construction of tourism.
This thesis divides index system of Strong Tourism Province Construction intothree kinds of indicators index system, which have a total of 13 three level index, 35four level index system. The three indicators index system are tourism industrycompetitiveness index, the foundation of tourism and tourism facilities linkage effect.
Meanwhile . this thesis attempts to measure and evaluate the competitiveness and thedegree of development of Yunnan tourism industry by using the index system, and putforward five strategies and six measures for Yunnan to build a Strong Tourism Province.The five strategies are as follows: 1. to adjust the structure of tourism industry; 2, topromote the integration of industrial development; 3,to promote the tourism industryreform and development; 4. to expand the tourism regional cooperation; 5, to developthe tourism with science and education. The six measures are: 1. to improve the qualityof tourism services: 2, to improve the public service capability; 3,to strengthen thefinancial support; 4. to achieve a more lenient policy of opening to the outside world; 5,to promote the construction of tourism projects; 6,to promote the implementation ofsupporting policies.
Due to the development of Strong Tourism Province is still a new subject, andinvolving the development of the tourism industry in every aspect, this thesis hasconstructed the index system of the tourism industry and applied in practice, but also itneed to further deepen the theoretical research, and gradually improve the index systemof tourism, strengthen with otiier departments communication,in order to better applythe tourism index system in the construction of tourism.
KEY WORD: Yunnan; Strong Tourism Province; Index System, Research
目 录
1绪论
1.1选题依据
1.2研究目标
1.3研究对象
1.4研究方法
2理论与案例
2.1理论综述
2.2案例分析
3云南建设旅游强省的基础与条件
3.1产业发展
3.2产业条件
3.3产业规模
3.4产业影响
4云南建设旅游强省的内涵与特征
4.1旅游强省的概念和标准
4.2云南建设旅游强省的内涵表现
4.3旅游强省的主要内容
4.4旅游强省的特征
5云南建设旅游强省的指标与构建
5.1云南建设旅游强省的指标要素
5.2云南建设旅游强省的指标体系
6云南建设旅游强省指标评价
6.1旅游产业基础竞争力指标评价
6.2旅游联动效应指标评价
6.3旅游配套设施指标评价
7云南建设旅游强省战略与措施
7.1建设旅游强省的战略
7.2建设旅游强省的措施
8 结语
8.1面临的问题和存在的不足
8.2研究展望
参考文献
致谢
