[26]Emma K. Bridger,Alex Wood. Gratitude mediates consumer responses to marketing communications[J]. European Journal of Marketing,2017,51（1）：.
[27]Joseph Morelli,Chad Perry. A manager/researcher can learn about professional practices in their workplace by using case research[J]. Journal of Workplace Learning,2017,29（1）：.
[28]Riccardo Mogre,Adam Lindgreen,Martin Hingley. Tracing the evolution of purchasing research: future trends and directions for purchasing practices[J]. Journal of Business & Industrial Marketing,2017,32（2）：.
[29]Francois Pilon,Elias Hadjielias. Strategic account management as a value co-creation selling model in the pharmaceutical industry[J]. Journal of Business & Industrial Marketing,2017,32（2）：.
[30]Zaheer Khan,Tim Vorley. Big data text analytics: an enabler of knowledge management[J]. Journal of Knowledge Management,2017,21（1）：.
[31]Xema Pathak,Manisha Pathak-Shelat. Sentiment analysis of virtual brand communities for effective tribal marketing[J]. Journal of Research in Interactive Marketing,2017,11（1）：.
[32]Mathilda Van Niekerk. Contemporary issues in events, festivals and destination management[J]. International Journal of Contemporary Hospitality Management,2017,29（3）：.
[33]Ismail Golgeci,David M. Gligor. The interplay between key marketing and supply chain management capabilities: the role of integrative mechanisms[J]. Journal of Business & Industrial Marketing,2017,32（3）：.
市场营销外国参考文献二：
[34]Sajjan Singhvi,Gaurav Sharma,Rajat Gera. Candy Confectioneries Pvt Limited （CCL）[J]. Emerald Emerging Markets Case Studies,2017,7（1）：.
[35]Ala Zia,Amber Gul Rashid,Lalarukh Ejaz. Haseen Habib: 50 years in fire protection services[J]. Emerald Emerging Markets Case Studies,2017,7（1）：.
[36]Kathleen Mortimer,Sally Laurie. The internal and external challenges facing clients in implementing IMC[J]. European Journal of Marketing,2017,51（3）：.
[37]Luisa Mazinter,Michael M. Goldman,Jennifer Lindsey-Renton. Cricket South Africa's Protea Fire brand[J]. Emerald Emerging Markets Case Studies,2017,7（1）：.
[38]Nimruji Jammulamadaka,Prashant Mishra,Biswatosh Saha. Mio Amore : surviving brand change in transition economy[J]. Emerald Emerging Markets Case Studies,2017,7（1）：.
[39]Fiona Spotswood,Tim Chatterton,Yvette Morey,Sara Spear. Practice-theoretical possibilities for social marketing: two fields learning from each other[J]. Journal of Social Marketing,2017,7（2）：.
[40]Pantea Foroudi,Suraksha Gupta,Alireza Nazarian,Marta Duda. Digital technology and marketing management capability: achieving growth in SMEs[J]. Qualitative Market Research: An International Journal,2017,20（2）：.
[41]Youngran Shin,Vinh Van Thai,Devinder Grewal,Yulseong Kim. Do corporate sustainable management activities improve customer satisfaction, word of mouth intention and repurchase intention? Empirical evidence from the shipping industry[J]. The International Journal of Logistics Management,2017,28（2）：.
[42]Roudaina Houjeir,Ross Brennan. The influence of culture on trust in B2B banking relationships[J]. International Journal of Bank Marketing,2017,35（3）：.
[43]Kyoo Bae Park,Min Jae Park. Does the interactive quality of premium asset management service promote customers' referral intentions? The moderating effect of customer's asset size[J]. International Journal of Bank Marketing,2017,35（4）：.
[44]Sumangala Bandara,Civilai Leckie,Antonio Lobo,Chandana Hewege. Power and relationship quality in supply chains[J]. Asia Pacific Journal of Marketing and Logistics,2017,29（3）：.
[45]Jighyasu Gaur,Mehdi Amini,A.K. Rao. Closed-Loop Supply Chain configuration for new and reconditioned products: An integrated optimization model[J]. Omega,2015,:.
[46]A. Grassi. I sette elementi che determinano il successo di uno studio dentistico e una situazione di profitto sostenibile[J]. Dental Cadmos,2016,84（2）：.
[47]Jonathan A. Jensen,Joe B. Cobbs,Brian A. Turner. Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage[J]. Business Horizons,2016,59（2）：.
[48]Udo Wagner,Maja Szymura-Tyc. A snapshot of different issues on Marketing In Emerging Economies: Editorial to the special section[J]. Journal of Business Research,2016,:.
[49]Mohsen Ejrami,Nader Salehi,Sahar Ahmadian. The Effect of Marketing Capabilities on Competitive Advantage and Performance with Moderating Role of Risk Management in Importation Companies[J]. Procedia Economics and Finance,2016,36:.
[50]José Exprúa,Lucienne Rodríguez Barberena. The Caribbean medical center case: Marketing decision-making for hospitals facing customer attrition[J]. Journal of Business Research,2015,:.
[51]Muhammad Iskandar Hamzah,Abdul Kadir Othman,Faridah Hassan,Norfadzilah Abd Razak,Noor Azlina Mohamad Yunus. Conceptualizing a Schematic Grid View of Customer Knowledge from the Johari Window's Perspective[J]. Procedia Economics and Finance,2016,37:.
[52]Adriana Csikósová，Katarína ?ulková，Mária Jano?ková。 Evaluation of quantitative indicators of marketing activities in the banking sector[J]. Journal of Business Research,2016,:.
[53]Arnela Ceric,Steven D'Alessandro,Geoff Soutar,Lester Johnson. Using blueprinting and benchmarking to identify marketing resources that help co-create customer value[J]. Journal of Business Research,2016,:.
[54]Abdullah Promise Opute,Nnamdi O. Madichie. An interrogation of accounting–marketing interface in UK financial services organisations: Mixing cats with dogs?[J]. Australasian Marketing Journal （AMJ），2016,:.
[55]Simon A. Brandon-Lai,Cole G. Armstrong,Gerald R. Ferris. Organisational impression congruence: A conceptual model of multi-level impression management operation in sports service organisations[J]. Sport Management Review,2016,:.
[56]Niels Holtrop,Jaap E. Wieringa,Maarten J. Gijsenberg,Peter C. Verhoef. No Future Without the Past? Predicting Churn in the Face of Customer Privacy[J]. International Journal of Research in Marketing,2015,:.
[57]Ben Walmsley. From arts marketing to audience enrichment: How digital engagement can deepen and democratize artistic exchange with audiences[J]. Poetics,2016,:.
[58]Vladimir Obradovi?,Slavica Cicvari? Kosti?,Zorica Mitrovi?. Rethinking Project Management – Did We Miss Marketing Management?[J]. Procedia - Social and Behavioral Sciences,2016,226:.
[59]Lucia Della Spina,Claudia Ventura,Angela Viglianisi. Enhancement and Governance of the Local Tourist Destinations in Integrated Perspective[J]. Procedia - Social and Behavioral Sciences,2016,223:.
[60]Cerchia Alina Elena. Social Media – A Strategy in Developing Customer Relationship Management[J]. Procedia Economics and Finance,2016,39:.
[61]Gaia Daldanise. Innovative Strategies of Urban Heritage Management for Sustainable Local Development[J]. Procedia - Social and Behavioral Sciences,2016,223:.
[62]P?ivi Kannisto. “I′M NOT a TARGET MARKET”: Power asymmetries in market segmentation[J]. Tourism Management Perspectives,2016,:.
[63]Carlos Sánchez-González,José Luis Sarto,Luis Vicente. The efficiency of mutual fund companies: Evidence from an innovative Network SBM approach[J]. Omega,2016,:.
[64]Harri Terho,Anne Jalkala. Customer reference marketing: Conceptualization, measurement and link to selling performance[J]. Industrial Marketing Management,2017,:.
[65]Kimberly A. Whitler,D. Eric Boyd,Neil A. Morgan. The criticality of CMO-CIO alignment[J]. Business Horizons,2017,:.
[66]. Call for papers for Industrial Marketing Management Summit[J]. Industrial Marketing Management,2017,60:.
[67]Man Yang,Peter Gabrielsson. Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective[J]. Industrial Marketing Management,2017,:.
市场营销外国参考文献三：
[68]Zhan Wang,Hyun Gon Kim. Can Social Media Marketing Improve Customer Relationship Capabilities And Firm Performance? Dynamic Capability Perspective[J]. Journal of Interactive Marketing,2017,:.
[69]Diana L. Araque Jaimes,Julián Mateo Sánchez Estepa,Ana Fernanda Uribe R Relación entre marketing interno y compromiso organizacional en Centros de Desarrollo Tecnológico colombianos[J]. Estudios Gerenciales,2016,:.
[70]Jeou-Shyan Horng,Chih-Hsing Liu,Sheng-Fang Chou,Chang-Yen Tsai,Yu-Chun Chung. From innovation to sustainability: Sustainability innovations of eco-friendly hotels in Taiwan[J]. International Journal of Hospitality Management,2017,:.
[71]Tuck Siong Chung,Angie Low. The Impact of Investor Impatience and Environmental Turbulence on Myopic Marketing Management and Stock Performance[J]. International Journal of Research in Marketing,2017,:.
[72]. Call for papers for Industrial Marketing Management Summit[J]. Industrial Marketing Management,2017,63:.
[73]Stefan Lagrosen. The Role of Knowledge Management in Industrial Marketing: A Longitudinal Study[J]. International Journal of Knowledge and Systems Science （IJKSS），2015,6（2）：.
[74]Vikas Kumar,Prasann Pradhan. Trust Management Issues in Social-Media Marketing[J]. International Journal of Online Marketing （IJOM），2015,5（3）：.
[75]Abdulaziz Alshubaily. Management and Marketing Practices of Social Media Firms[J]. International Journal of Customer Relationship Marketing and Management （IJCRMM），2017,8（2）：.
