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市场营销策略外文参考文献(精选119个最新)

来源:学术堂 作者:王老师
发布于:2019-09-23 共13115字

  市场营销策略是指企业根据自身内部条件和外部竞争状况所确定的关于选择和占领目标市场的策略。它是制定企业战略性营销计划的重要组成部分,其实质就是企业开展市场营销活动的总体设计。下面是搜索整理的市场营销策略外文参考文献,欢迎借鉴参考。

  市场营销策略外文参考文献一:

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  [8]Tianrui Zhang,Pengdeng Li,Lu-Xing Yang,Xiaofan Yang,Yuan Yan Tang,Yingbo Wu. A discount strategy in word-of-mouth marketing[J]. Communications in Nonlinear Science and Numerical Simulation,2019,74.

  [9]Jihad Saidali,Hassane Rahich,Yassine Tabaa,Abdellatif Medouri. The combination between Big Data and Marketing Strategies to gain valuable Business Insights for better Production Success[J]. Procedia Manufacturing,2019,32.

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  市场营销策略外文参考文献二:

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  [38]Jun Wu,Wei Bi,Jiede Wu. Research on Marketing Strategy of Boonie Bears Series Animation[P]. Proceedings of the 2nd Symposium on Health and Education 2019 (SOHE 2019),2019.

  [39]Meizar Rusli,Teguh Pujiwioto. Leuser Mountain National Park Marketing Strategy in Optimalization of Ecotourism Zone[P]. Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018),2018.

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  [47]Min Qian,Taixiang Ding. Analysis of Hanting Hotel Service Marketing Strategy[P]. Proceedings of the 2017 5th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2017),2018.

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  [51]Fan Du,Chengyue Yin. Analysis of Marketing Strategy of Rural E-commerce Platform under O2O Business Mode - Case Study of “Cuncunle”[P]. Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018),2018.

  [52]Runhan Hou. Research on the Application of Consumer Psychology Theory in Real Estate Marketing[P]. Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018),2018.

  [53]Zhili Zhou. Marketing Strategy Analysis of SN Audio Company in the Era of Experiencing Economy Under New Retail[P]. Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019),2019.

  [54]Diah Ajeng Purwani. Marketing Mesh as the Communication Strategy to Face the Revolution Era of Industry 4.0[P]. Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019),2019.

  [55]Zhuohang Lv. Research and Analysis on the Development and Marketing Strategy of Petroleum Equipment Market[P]. Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019),2019.

  [56]Diah Ajeng Purwani. Marketing Mesh as the Communication Strategy to Face the Revolution Era of Industry 4.0[P]. Proceedings of the 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019),2019.

  [57]Xuran Sun,Gang Fang. Marketing Strategy in Post-E-commerce era-Hailan House's New Retail Road[P]. Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019),2019.

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  [59]Gallegos-Riofrío Carlos Andres,Waters William F,Salvador José Miguel,Carrasco Amaya M,Lutter Chessa K,Stewart Christine P,Iannotti Lora L. The Lulun Project's social marketing strategy in a trial to introduce eggs during complementary feeding in Ecuador.[J]. Maternal & child nutrition,2018,14 Suppl 3.

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  市场营销策略外文参考文献三:

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  市场营销策略外文参考文献四:

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  [92]Mei-hui Chen,Kune-muh Tsai,Yi-An Ke. Enhancing Consumers' Stickiness to Online Brand Communities as an Innovative Relationship Marketing Strategy[J]. International Journal on Semantic Web and Information Systems (IJSWIS),2019,15(3).

  [93]Ayta? G?kmen,Mahir Nakip,Mustafa Likos. Real Estate Marketing and Factors Impacting Real Estate Purchasing: An Application on Turkey[J]. International Journal of Applied Management Sciences and Engineering (IJAMSE),2019,6(2).

  [94]Chih-Chin Liang,Ngoc Ly Nguyen. Marketing strategy of internet-banking service based on perceptions of service quality in Vietnam[J]. Electronic Commerce Research,2018,18(3).

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