本篇论文目录导航：
【题目】哈尔滨市大众跆拳道发展问题探析
【第一章】哈市大众跆拳道建设研究前言
【第二章】对跆拳道馆长、学员和教练员的调研方法
【3.1】哈尔滨市大众跆拳道馆的基本状况
【3.2】哈尔滨市大众跆拳道的会员现状与分析
【3.3】哈尔滨市大众跆拳道教练员队伍的现状与分析
【3.4 3.5】哈尔滨市大众跆拳道发展的对策
【结论/参考文献】哈市跆拳道大众化推广研究结论与参考文献
摘 要
随着我国国民经济的迅速稳定增长，国民大众对自身的健康意识逐渐加强，对健身的类型要求也越来越高，近几年跆拳道项目在我国迅猛发展，跆拳道项目以其独特的运动方式吸引着大众人群的喜爱。本篇论文采用文献资料法、专家访谈法、观察法、问卷调查法和数理统计法等研究方法，对哈尔滨市大众跆拳道的现状进行了调查并进行了分析研究，分析我国哈尔滨市大众跆拳道发展趋势情况，针对情况中存在的问题，提出相应的对策，研究结果表明得出以下结论：
一、哈尔滨市大众跆拳道市场规模不断壮大，目前在哈尔滨市跆拳道协会注册已有 32 家，大众跆拳道场馆在哈尔滨市区内分布不均匀，跆拳道馆以中、小型居多。
二、哈尔滨市大众跆拳道道馆的经济效益在部分道馆中，经济效益可观，跆拳道学员的已渐渐增多，道馆的面积逐渐增大，服务意识增强，配套设施逐年改善中，但仍有部分区域道馆基础配套设施不健全，安全隐患意识不强，直接影响了道馆取得更好地经济效益和更好地发展的空间。
三、随着我国体育管理监督制度的的逐渐健全，跆拳道道馆在相关部门的管理监督下，逐渐杜绝了以往部分出区域出现不良竞争，如：跆拳道道馆的管理混乱无序；开办道馆无手续开馆，跆拳道配套设施安全性差，道馆经营者在收费上价格不合理，武术运动存在恶性竞争等方面。
四、目前跆拳道营销目标定位比较广泛缺乏准确定位，暂未制定出较为科学有效的营销方法，跆拳道道馆的招生方式普遍以发放宣传单、墙贴广告、媒体宣传、学员间互相介绍和指导员推销等形式。
五、哈尔滨市跆拳道项目男教练明显多于女教练员，主要教练员都是以青年人为主，学历水平平均相对较低，执教年限较短，段位级别普遍不高，理论知识业务水平一般，有些道馆存在无证上岗的现象，小部分教练员来源非体育院校的体育专业的学生，更多跆拳道教练是以兼职为主。参加跆拳道培训的次数不多，没有更多的时间花费在继续深造教育上。经营较好的跆拳道道馆以教练员形象好、教学能力强、授课风格独特，外加道馆场地位置交通便利，决定学员的招收情况，直接影响教练员月薪的待遇问题。
六、哈尔滨市跆拳道的消费人群，主要以中小学学生为主，其次是青年人，I消费人群是为了休闲健身娱乐和掌握防身方法为主。参与跆拳道健身的消费者多以一年左右居多，年限越长的锻炼者人群较少，锻炼次数上都能坚持一周 2 次左右。
针对扩大哈尔滨市大众跆拳道市场的现状提出以下建议：
1、发挥体育主管部门监督指导职能，严格审查开道馆资格。
哈尔滨市的体育管理部门应该对跆拳道市场进行合理布局。尽快出台大众跆拳道健身市场有关管理条例，对道馆的场地的硬件配套设施和安全问题进行严格的规定要求，规范大众跆拳道的市场发展。
2、加强跆拳道教练员管理，提供更多继续深造学习的机会。
体育局相关部门给予政策性的支持，发挥哈尔滨市跆拳道协会的桥梁作用，经常组织道馆之间的比赛和培训工作，促进各个道馆之间的交流学习。引进科学的经营管理理念，提高管理水平，增加中韩两国跆拳道项目的活动交流，加强市场经济运作。
3、提高教练员的待遇。
根据从事工作工龄和级别，政府体育部门制定一定的奖励制度，提高教练员薪水补贴，更好地促进教练员学习进步的动力。
4、完善跆拳道教练员教学和道馆馆长的管理能力。
哈尔滨市道馆馆长要提高管理能力，聘用有证上岗的专业跆拳道教练，提高教练员综合素质，严格监督教练员的授课质量，完善道馆内配备基础设施，加强培养安全意识。
5、确定大众跆拳道市场的准确定位。
广泛了解哈尔滨市跆拳道消费者的心理动机，确定好大众跆拳道营销目标定位，寻求合适的市场地位，满足大众对跆拳道项目的不同需求。出台符合哈尔滨市大众跆拳道发展的细化营销方法，促进大众广泛参与到跆拳道健身中来，刺激市场消费。
6、由哈尔滨市跆拳道协会制定严格的升级考核标准与办法。
相关体育管理部门出台管理条例，规范跆拳道考核的具体标准，严格管制教练员和馆长在升级考试中获取不合理的收费现象。
关键词：哈尔滨市；大众跆拳道；教练员；会员
Abstract
Along with the rapid and stable growth of national economy, the national publicabout their health consciousness gradually strengthened, types of fitness requirementsalso more and more high, tae kwon do project in the sharply development of ourcountry in recent years, tae kwon do project with its unique ways to attract the masspeople's favorite. This paper USES the literature material method, expert interviewmethod, observation method, questionnaire investigation and mathematical statisticsand other research methods, investigation on the current situation of Harbin citypublic taekwondo and analyzed and studied, the analysis of situation of Harbin citypublic taekwondo development trend in China, in view of the problems that exist inthe situation, put forward the corresponding countermeasures, the results show thatthe following conclusions:
First, Harbin mass market is growing, and currently registered in Harbin,taekwondo association has 32, uneven distribution of mass taekwondo venue inHarbin area, taekwondo hall in the majority with medium and small.
Second, Harbin city public Taekwondo Hall of the economic benefits on thepart of the Tao hall, considerable economic benefit, taekwondo students has gradually increased, the Tao hall area increased gradually, enhance service awareness, facilities Improved year by year, but there are still some Museum Foundation of regional road facilities not perfect, hidden trouble of safety awareness is not strong, direct influence the Road Museum to achieve better economic benefit and better development space.
Three, along with our country sports management supervision system ofgradually perfect, taekwondo, pavilion, under the supervision of relevant departmentsof the management gradually to eliminate the previous part of the regional adversecompetition, such as: taekwondo hall management chaotic; Open house withoutopening formalities, taekwondo facilities security is poor, the pavilion operators onthe charge price is not reasonable, there are vicious competition of wushu sport, etc.
Four, Taekwondo is currently marketing target location more widely the lackof accurate positioning, yet to develop marketing method is scientific and effective, taekwondo school enrollment patterns common to distributing flyers, stickers advertising, media publicity, the students and instructors introduce among sales form.
Five, the tae kwon do project in Harbin male coach significantly more than thefemale coaches, coaches are mainly young people, mainly the average degree isrelatively low, in charge of fixed number of year is shorter, generally is not high, Danbusiness level general theory knowledge, some way pavilion undocumentedphenomenon, of a small group of professional sports coaches source non-sportscolleges students, mainly on part-time more taekwondo coach. Taekwondo trainingfor the number of times is not much, no more time in further education. Way bettertae kwon do business hall to coach image good, teaching ability, teaching style isunique, plus pavilion site location convenient transportation, deciding where to recruitstudents, directly affect the treatment of coaches monthly salary problem.
Six, the tae kwon do consumers in Harbin, mainly primary and secondary schoolstudents, followed by young people, consumers for leisure fitness entertainment andto grasp the method of self-defense. Participate in taekwondo fitness more consumersin the majority with a year or so, duration of the longer the exercisers population less,exercise frequency can insist on 2 times a week or so.
In view of the situation of expanding of Harbin public taekwondo market putforward the following Suggestions:
1, Play the supervision and guidance functions in sports departments, strictlyexamine the qualifications to clear the museum.Harbin city sports management department should carry out rational distribution of Taekwondo market. The introduction of popular Taekwondo fitness market regulations as soon as possible, the site of the hardware facilities and securityissues in the Road Museum are strict requirements, specification of popular Taekwondo market development.
2, Strengthen the management of Taekwondo coaches, provide more opportunities to further study.The Sports Bureau of the relevant departments to give policy support, to play a role as a bridge between the Harbin Taekwondo Association, often organize Road Museum match and training work, promote exchanges between various RoadMuseum learning. The introduction of scientific management concept, improve themanagement level, increases the Sino Korean Taekwondo exchange activities, strengthen the operation of the market economy.
3, Increase their treatment.According to the work length of service and level, the physical education departments of the government to develop certain reward system, improve the coach' swage subsidies, to better promote the dynamic coaches learning progress.
4, Improve the teaching and museum curator of Taekwondo coaches management ability.Harbin City Museum curator to improve management ability, have the certificate of professional taekwondo coach hire, improve the comprehensive quality of coaches, coaches teaching quality strict supervision, improve the way the museum is equipped with infrastructure, strengthen the cultivation of the safety consciousness.
5, Determine the exact location of popular Taekwondo market. A broad understanding of the psychological motivation of Tae Kwon Do Consumers in Harbin City, to determine a good popular Taekwondo marketing targetpositioning, seeking the right market position, to meet the different needs of mass taekwondo. The refinement of marketing method introduced in line with Harbincity public Taekwondo development, promote the public participation to Taekwondo fitness, stimulate the market consumption.
6, By the Harbin City Taekwondo Association formulated strict appraisal standards and measures to upgrade.The related sports management department issued regulations, concrete standard specification for Taekwondo assessment, strict control of coaches and curator access fees phenomenon not reasonable in the upgrade exam.
Key words: Harbin; The mass taekwondo; The coach; members
目 录
摘 要
Abstract
目 录
1 前 言
1.1 研究目的
1.2 研究意义
1.3 文献综述
1.3.1 大众跆拳道的定义
1.3.2 国外跆拳道发展现状
1.3.3 国内跆拳道发展现状
2 研究对象和方法
2.1 研究对象
2.2 研究方法
2.2.1 文献资料法
2.2.2 专家访谈法
2.2.3 观察法
2.2.4 问卷调查法
2.2.5 数理统计法
3 研究结果与分析
3.1 哈尔滨市大众跆拳道馆的基本状况
3.1.1 跆拳道馆的数量情况
3.1.2 道馆的基础设施与配套设施情况
3.1.3 道馆经营年限情况
3.1.4 道馆锻炼的安全情况
3.1.5 跆拳道馆的宣传方式
3.2 哈尔滨市大众跆拳道的会员现状与分析
3.2.1 会员的性别和年龄情况
3.2.2 会员的收入状况和消费情况
3.2.3 会员了解跆拳道的途径
3.2.4 会员参加锻炼的目的
3.2.5 会员锻炼时间、次数、强度情况
3.2.6 会员对教学情况的态度
3.2.7 会员对跆拳道基本知识了解情况
3.3 哈尔滨市大众跆拳道教练员队伍的现状与分析
3.3.1 教练员的性别和年龄结构
3.3.2 教练员的个人收入情况
3.3.3 教练员学历结构和段位情况
3.3.4 教练员执教年限情况
3.3.5 教练员学习跆拳道的途径
3.3.6 教练员业务培训学习情况
3.3.7 教练员的教学能力情况
3.4 哈尔滨市大众跆拳道发展的主要制约因素分析
3.4.1 开展大众跆拳道管政策不规范
3.4.2 教学师资力量弱与教练员的综合素质较低
3.4.3 道馆的硬件设施较差
3.5 哈尔滨市大众跆拳道发展的对策
3.5.1 加强相关政府部门跆拳道协会的监督和指导作用
3.5.2 提高道馆馆长的管理能力
3.5.3 提高大众跆拳道教练员的专业素质
3.5.4 加强跆拳道道馆之间的交流与沟通
3.5.5 扩大媒体对跆拳道宣传力度
4 结论与建议
4.1 结论
4.2 建议
参考文献
致 谢
