本篇论文目录导航：
【题目】新形势下中国对外文化贸易建设研究
【第一章】新政策下对外文化贸易发展探析绪论
【第二章】国内外文化贸易相关文献综述
【第三章】我国文化贸易政策发展轨迹及新政策环境分析
【第四章】中国对外文化贸易现状分析
【第五章】新政策下我国对外文化贸易发展的SWOT模型研究
【第六章】我国对外文化贸易发展的对策建议研究
【结论/参考文献】新政策下中国文化外贸问题分析结论及参考文献
摘 要
在全球文化事业伴随经济飞速发展的今天，作为国际贸易不可分割的文化贸易，逐渐成为各个国家经济上的新增长点，世界各个国家之间的竞争焦点由原来1到各国政府的重视与支持。而与文化贸易相应的政策和环境对其发展至关重要。
我国自上世纪八十年代开始，就特别重视本国文化产品和服务走向世界的问题。然而由于文化产业起步晚，总体实力较弱等原因，与文化贸易发达国家仍存在较大差距。总体上，中国对外文化贸易发展迅速，但我国是货物出口大国，却不是文化出口大国，在世界文化贸易市场仅得到较少的份额，大多处于逆差状态。
2014 年 3 月国务院颁布了《关于加快发展对外文化贸易的意见》国发〔2014〕13 号文件，对全国对外文化贸易工作做出了全局性部署，这是新时期文化发展的需要，是中华文明走向世界的需要，也是提高开放型经济水平的需要。因此结合相应的政策措施，研究促进对外文化贸易发展的突破口，打破当前的困境，改变目前现状，达到更好发展中国对外文化贸易的目的。
本文首先概述了国际文化贸易的相关概念，梳理了我国文化贸易政策的发展轨迹，并分析了新政策环境对我国发展对外文化贸易的意义。在对当前中国对外文化贸易现状分析的基础上，通过 SWOT 模型对新政策环境下发展我国文化贸易出口所具有的优势包括文化底蕴深厚，文化资源优势明显，巨大的国外市场；劣势包括：文化产业基础薄弱，文化产品缺乏创新并且没有自主品牌，文化产品输出渠道狭窄，国际化经营水平滞后，数据统计体系不完善，从事文化贸易的专业人才少；机遇包括：经济背景良好，日渐增强的中华文化国际影响力以及对外文化交流平台的不断创新；威胁是自由化贸易规则不利于中国发展对外贸易，文化折扣消减了文化产品影响力和国际竞争对手强劲。
最后提出基于新政策环境下的促进我国对外文化贸易的发展建议，包括加强对外文化贸易的品牌建设；构建文化创新体系，提高创新效率；促进专业化，提升文化企业自身发展能力；打造立体营销，推动文化产品出口；另外还应培养更多地国际化文化贸易人才，同时加大教育投入，旨在提高全民文化水平，为进一步发展文化贸易打下坚实基础。
关键词：新政策环境，文化贸易，发展，建议
Abstract
With the rapid development of today's global economy, international culturaltrade as an indispensable part of the international trade, has become a new economicgrowth point in each country, the focus of competition between the various countriesof the world from the original military, economic and other hard power conversioncompetitive international cultural soft power, therefore more and more attention andsupport have been given from governments. The related policies and environment ofculture trade is essential for their development.
Since the beginning of the eighties of the last century, China has been veryconcerned about the cultural products and services to “go out” issue. However, due tothe late start of cultural industries, the overall strength of the weak and other reasons,there are still large gaps with developed countries on culture trade. Overall, the rapiddevelopment of China's international trade in culture, but only small market share ofthe world's cultural trade, and there is a serious deficit, this image does not match withour largest trading nation. In March 2014 the State Council promulgated the “speed upthe development of foreign trade and cultural views,” Guo Fa [2014] No. 13, whichmake a whole arrangement on international culture trade, this is the new era ofdevelopment of cultural industries, promote Chinese culture going to enhance openeconomy important initiatives. Therefore, the appropriate combination of policymeasures to find the impact of China's foreign trade development of culture in orderto determine the reasons for the breakthrough point, to break the current difficulties,to change the current situation, in order to have a better future of China's culture tradedevelopment.
This paper provides an overview of the concepts of international cultural trade,combing the development track of China's cultural trade policy, and analyzes thesignificance of the new policy environment for the development of China's foreigncultural trade. Based on the current situation of Chinese foreign trade and culturalanalysis, SWOT model through the development of China's cultural exports are theadvantages and disadvantages of the new policy environment, threats andopportunities facing a detailed analysis, pointed out that the development of China'sexports of cultural has the following advantages: a rich cultural resources, a hugedomestic and foreign markets; disadvantages are: cultural foundation is weak, andthere is lack of cultural products of independent brands, cultural products outputchannel is narrow, international management level lags, statistics system is imperfect,less engaged in cultural trade professionals; threat is liberalization of trade rulesagainst China, culture discounts and international competitors, while at the same time,our country also has opportunities for the development of foreign trade in culture:
good domestic economic background, the enhanced international influence of Chineseculture, and innovation of international cultural platform.
Finally, give proposals and put forward to promote the culture of China's foreigntrade in the new policy environment, including strengthening the Brand building oninternational culture trade; creating a culture innovation system, improving theefficiency of innovation; promoting specialization, enhance the cultural developmentof their own ability; to create three-dimensional marketing and promoting culturalexports; should also train more talents of international cultural trade, while increasinginvestment in education, aimed at raising the cultural level of the people, and lay asolid foundation for the further development of cultural trade.
Keywords:new policy environment, cultural trade, development, proposal
目 录
第一章 绪 论
1.1 研究背景
1.2 研究意义
1.3 核心概念的界定
1.3.1 文化贸易
1.3.2 对外文化贸易政策
1.3.3 新政策环境
1.4 研究内容、研究方法及可能的创新与不足
1.4.1 研究内容
1.4.2 研究方法
1.4.3 可能的创新与不足
第 2 章 国内外相关文献综述
2.1 国内外相关文献
2.1.1 文化贸易概念
2.1.2 文化贸易发展的研究
2.1.3 文化贸易政策的研究
2.1.4 国外其他相关文献
2.2 文献综述
第 3 章 我国文化贸易政策发展轨迹及新政策环境分析
3.1 我国文化贸易政策发展轨迹
3.1.1 政策准备阶段
3.1.2 政策起步阶段
3.1.3 政策快速推进阶段
3.1.4 全面支持的新政策阶段
3.2 对外文化贸易的新政策环境分析
3.2.1 对外文化贸易新政策的运行原则
3.2.2 对外文化贸易新政策发展目标
3.2.3 对外文化贸易新政策的具体措施
第 4 章 中国对外文化贸易现状分析
4.1 对外文化贸易的发展概况
4.2 对外文化贸易结构分析
4.2.1 产品结构
4.2.2 贸易方式
4.2.3 企业性质
4.2.4 贸易伙伴
4.2.5 国内地区
4.3 存在的问题
第 5 章 新政策环境下我国对外文化贸易发展的 SWOT 模型
5.1 新政策环境下我国对外文化贸易发展优势
5.1.1 文化底蕴深厚，文化资源优势明显
5.1.2 国外市场广阔
5.2 新政策环境下我国对外文化贸易发展劣势
5.2.1 文化产业基础薄弱
5.2.2 文化产业缺乏创新
5.2.3 输出渠道狭窄
5.2.4 数据统计体系不完善
5.2.5 缺乏专门从事文化产业的人才
5.3 新政策环境下我国对外文化贸易发展机遇
5.3.1 良好的经济发展背景
5.3.2 中华文化的影响力逐渐提升
5.3.3 文化交流平台的不断创新
5.4 新政策环境下我国对外文化贸易发展威胁
5.4.1 自由化贸易规则的制约
5.4.2 文化折扣
5.4.3 国际市场竞争对手强劲
第 6 章 我国对外文化贸易发展的对策建议
6.1 打造立体化营销，拓宽文化输出渠道
6.2 加强对外文化贸易的品牌建设
6.3 培养国际化文化贸易人才
6.4 加大教育投入，提高全民文化水平
6.5 促进专业化而非规模化，提升文化企业自身发展能力
6.6 构建文化创新体系，提高创新效率
第 7 章 结论
参考文献
致谢
