摘要：移动互联网的迅猛发展，为社交媒体在智能手机中的出现，提供了良好的生存条件，并产生了一种新兴的互动形态。用户除了获取新的资讯信息，也通过社交媒体进行人际关系的交流。选取微信为个案的原因是由于它是目前最受欢迎的即时通讯软件，且用户数量最多，也最稳定。
腾讯多年来累积下来的资本与技术都为微信的诞生创造了天时地利的条件。事实上，国内有很多与微信同类的社交媒体软件，而微信之所以脱颖而出是因为它是一个强关系和弱关系的融合，中和了网络社交的不安全感，且功能更加“人性化”.其拥有即时推送的功能，且内容呈现多媒体化。使用人群以高学历、年轻化为主，且男性使用者数量大于女性使用者。微信的“拇指一族”已经成为一个强大且不可忽视的消费群体。使用用户越来越多，已经成为了亚洲地区拥有最大用户群的一款即时通讯软件，成为智能手机的标配。
现实生活中面对面的人际交往需要考虑到个人因素和情境因素，而网络世界中的人际交往缺乏社会情境线索，使用者可以进行自我修正，凭借语言技巧加深互动。在社交媒体中，由于匿名性和高度自由度，能够更好地满足用户的社交需要，特别是满足一些用户在现实生活中无法达成的社交需求。
尽管在虚拟情境中发展出来的关系，并不能完全取代真实的生活关系，但是却具有一定程度的真实性，满足了许多用户的社交需要。微信除了给用户的日常工作与生活带来了许多乐趣以外，也带来了很多的问题。用户对于微信的过度依赖导致了一种极度关注自我的状态，且呈现出在这个“虚拟社区”中的一种思想的趋同性。
社交媒体的研究是近年来研究的热点。本研究以微信为对象，除绪论外分三个章节进行论述，从移动互联网下的社交媒体的概念与特性逐渐深入到对微信人际交往的研究。利用了案例分析法、文献研究法、观察法、跨学科研究法进行多方位研究。除了结合案例分析微信为人际传播带来的变化以及影响，也将分析它所带来的弊端和问题，并提供可参考建议，最终让作为网络使用主体的我们实现自我完善与自我控制。
关键词：微信 移动互联网 社交媒体 人际交往
Abstract: The rapid development of mobile internet, providing good living conditionsfor the social media, created a new form of interaction. Users not only get information, butalso to communicate through social media. Select Wechat because it's the most popularinstant messaging software, and it has the largest number of users, and most stable.
Over the years, Tencent accumulated capital and technology have created a favorableclimate and geography conditions for the birth of Wecht. In fact, there are many similarsocial media , but the Wechat stands out because it's a fusion of strong ties and weak ties,reducing the insecurity in the social media, and the features more “humane”. User presentshighly educated, young, male and female users is greater than the number of users. The“fingers” of Wechat has become a powerful and consumer groups, it cannot be ignored.
More and more users, has become an instant messaging software has the largest user base inAsia, has become standard in smart phones.
In real life, we need to take into account personal factors and situational factors in theface interpersonal. But the interpersonal in the online world lack of social context cues, userscan be self-correcting, with language skills to deepen interaction. In social media, since theanonymity and high degree of freedom, to better meet the user's social needs, in particular tomeet some of the social needs of the user can not be reached in real life.
Although the relationship developed in a virtual context, and cannot completely replacereal life relationship, but with a certain degree of authenticity to meet the social needs ofmany users. In addition to the user but it brought a lot of fun, it also brings a lot of problems.
Users excessive reliance on Wechat, It leads to a state of extreme self-concern and showingconvergence in this “virtual community” of an idea.
Social media is a hot research in recent years. In this study, Wechat as an object, exceptthe introduction, there are three chapters to discuss, From concept and features of socialmedia under the mobile internet, gradually penetrated into the interpersonal of Wechat .Usethe case study method, Literature research, observation, interdisciplinary research method toresearch. In addition to analyzing the Wechat take the changes and impact for interpersonalwith the case, it will analyze the disadvantages and problems, and provides the proposal,Enable us to achieve self-improvement and self-control.
Keywords: wechat Mobile internet social media interpersonal
目 次
摘要
ABSTRACT.
目次
1 绪论
1.1 研究背景与研究动机
1.2 国内外研究现状
1.3 研究目的与意义
1.4 研究方法
1.5 研究创新性与可行性
2 社交媒体与人际交往
2.1 移动互联网下的社交媒体
2.1.1 社交媒体的概念
2.1.2 社交媒体的特性
2.2 人际交往
2.2.1 真实世界的人际交往
2.2.2 网络世界的人际交往
3 微信特点与人际交往
3.1 微信功能与特点
3.1.1 微信功能
3.1.2 微信特点
3.2 微信使用人群分析
3.3 微信人际交往
3.3.1 “使用与满足”
3.3.2 微信人际交往积极影响
3.3.3 微信人际交往消极影响
4 微信人际交往的问题与对策
4.1 微信的信息噪音
4.2 “朋友圈”集体思维的危害
4.3 “权威”的流言
4.4 微信与“危信”
5 结论
参考文献
致谢
