摘 要
随着国际市场对于蓝莓需求量的逐年上升，世界蓝莓产业呈现出整体快速发展的趋势，作为拥有得天独厚自然资源、劳动力资源的黑龙江大兴安岭地区，在发展蓝莓产业中具有多方面的先天优势，但是由于市场需求没有得到充分挖掘，政府与林农对蓝莓产业发展的积极性不高，蓝莓产品缺乏深度开发及高端产品，致使消费者认知度不足，产业效益较低。面对蓝莓产业发展的困境，大兴安岭地区蓝莓产业应在政府加大扶持力度下，走创新发展、开拓市场、树立品牌、健全产业链的快速综合发展道路。振兴蓝莓产业建设。本篇论文是对大兴安岭丰富的野生蓝莓资源为基础的蓝莓产业发展进行分析研究，结合大兴安岭野生蓝莓资源丰富这一地区优势，结合地区企业产业化进程对蓝莓产业现状进行分析，针对该区蓝莓产业发展现状存在的一些问题，如：收购、加工环节混乱，无具有影响力品牌等问题，本文提出一些建设性意见及对策。
关键词：大兴安岭 蓝莓产业 发展问题 发展对策
Abstract
With the increasing of international market demand of blueberry, At present thewhole world blueberry industry have been developing as a rapid trend TheDaxinganling , In Hei Longjiang province has natural resources.labor resources inunique,so there has a variety of congenital advantage in the development of blueberryindustry,but because the market demand has not been fully excavated, thegovernment and forestry forest to the enthusiasm of the blueberry industrydevelopment is not high and lack of blueberry industry depth development andhigh-end products,so as to consumer awareness is not enough,and industry efficiencybecomes lower with these problemthe government should help blueberry in dusty goto the road that innovate development, develops market, brand and improve theindustrial chain of comprehensive and rapid development to improve the blueberryindustry construction. The paper analyzes the development of blueberry with the basicof rich pesaouces of wild blueberry industry .It combined with the advantages of wildblueberry resources in this pegion and region enter prises to analyze the presentsituation and problems of industrialization of the blueberry industry such as the messof processing, acquisition and no influential brand, there are some constructiveSuggestions and counter measures in this paper.
Keyword:Daxinganling Region Blueberry Industry Development Issues DevelopmentCountermeasures
目 录
第 一章引言…… 1
1.1 研究背景……1
1.2研究目的及意义……2
1.2.1研究目的……2
1.2.2研究意义……2
1.3国内外的研究现状……3
1.3.1国外研究现状……3
1.3.2国内研究现状……5
1.4研究的思路与方法……7
1.4.1研究思路……7
1.4.2研究方法……7
1.5研究内容……7
1.6可能的创新与不足……8
第二章理论基础 ……9
2.1比较优势理论……9
2.2规模经济理论……9
2.3产业集群理论……9
2.4本章小结……10
第三章大兴安岭蓝莓产业发展现状……10
3.1 大兴安岭蓝莓产业研发现状 ……10
3.1.1.蓝莓品种研发现状……10
3.1.2蓝莓终端产品研发现状……11
3.2 大兴安岭蓝莓产业生产现状 ……12
3.3 大兴安岭蓝莓产业营销现状 ……14
3.4本章总结 ……16
第四章 大兴安岭地区蓝莓产业发展中存在的问题 ……17
4.1 产业基础薄弱……17
4.2 产业化进程缓慢……20
4.3 蓝莓产业增长动力不足 ……23
5.1加大扶持力度……26
5.2建设现代化生产企业…… 27
5.3可持续发展野生蓝莓资源……28
5.4加强品牌建设……29
5.5本章总结……30
第六章结论……31
参考文献 ……33
致谢……37
