摘 要
作为我国传统的优秀文化遗产之一，刺绣不仅以其在中国工艺美术史中的悠久地位和门类为世界瞩目，更因其体现了中国人的创造发明能力和卓越的智慧，表达着她们自己所认知的这个世界独特的审美观。如何更好的继承传统精华，弘扬民族特色，是摆在我们面前的重要任务。本文尝试把传统工艺与现代工商业结合起来，在传承传统文化的同时，又促进现代工商业的发展，从这一层面上讲，它同时又具有重要的经济和实践意义，这是本文写作的一个目的和意义所在。
将刺绣工艺运用于现代包装设计中，让传统刺绣与现代工艺包装相结合，相互促进，彼此推动，从而革新现代包装设计的理念，将相关的包装向更宽更广的领域推广，进一步提升产品的文化价值和商业价值，这是本篇论文研究的宗旨所在。
【关 键 词】审美价值 文化内涵 艺术特征 传承创新
Abstract
As one of the traditional excellent culture heritage in ourcountry, the embroidery not only with the long position in theChinese craft art history and categories for the attention of theworld, because of its embodies the innovation of Chinese ability andoutstanding wisdom, to express the cognition of the world by theirown unique aesthetic view. How to better inherit the traditionalessence, carry forward the national characteristics, is an importanttask in front of us. This paper tries to combine the traditional craftand modern industry and commerce, while inheriting the traditionalculture, and promote the development of modern industry andcommerce, from this level, it also has important economic practicesignificance. This is a purpose and significance of this writing.
The embroidery technology used in modern packaging design,make the traditional embroidery combined with modern technologypackage, promote each other, promote each other, and innovationof modern packaging design concept, the related packaging topromote wider wider areas, to further promote the cultural valueand commercial value of the product. This is the purpose of thispaper research.
【Key words】Aesthetic value cultural connotation artistic featuresInheritance innovation
目 录
1 绪 论
1.1 研究的意义和目的
1.2 相关研究现状
1.3 研究的主要内容和方法
2 “刺绣”的概述
2.1 中国四大名绣
2.2 不同地域风格的刺绣和少数民族刺绣
3 现代包装设计的现状和特点
4 刺绣在现代包装设计上的运用
4.1 现代包装的新元素
4.2 刺绣形式在现代包装设计上的体现
结 语
致 谢
参考文献
